TRUSTe® draws on the expertise of industry leaders to ensure that we are bringing the highest level of service to both seal holders and consumers. Partners include:

IAPP
As a TRUSTe seal holder, you care about privacy. The International Association of Privacy Professionals (IAPP) is the world's leading association of privacy and security professionals. With more than 1,000 individual and corporate members, the IAPP helps define and support the profession of privacy by being a forum for interaction, education and discussion across industries.

The IAPP and TRUSTe offer reciprocal discounts in each other's membership offerings -- as well as networking opportunities in the form of regional luncheons through the KnowledgeNet program.

And, the IAPP, in conjunction with the Ponemon Institute and Carnegie Mellon University's CIO Institute, launches the IAPP Certfication Program. Enhance your credentials and marketability by becoming a Certified Privacy Professional. Visit www.privacyassociation.org for full details.

AppLabs Technologies
AppLabs Technologies is a global IT services company specializing in software testing and development, with an emphasis on quality assurance, performance, certification and hardware testing. Customers include American Airlines, InstallShield, HP, Novell and SAP. AppLabs is one of only a handful of software testing experts to have achieved SEI CMM Level 5, the highest quality standard attainable in software engineering. The company, backed by WestBridge Capital Partners, is headquartered in Philadelphia, Pennsylvania and maintains state-of-the-art testing centers in Lindon, Utah and Hyderabad, India. Recently, AppLabs has announced its merger with VisualSoft Technologies. For more information, visit www.applabs.com.

Gray Cary
Gray Cary is a law firm with approximately 400 attorneys and offices in Austin, Sacramento, San Diego, San Francisco, Seattle, Silicon Valley and Washington D.C. The firm provides corporate and litigation services to clients that range from startups to Fortune 500 companies. Our services are divided into client-defined practice and industry areas, which include the firm's Privacy Services Group. Our attorneys help clients structure comprehensive privacy policies, advise companies on compliance matters, and represent clients in privacy-related litigation. In addition to conducting privacy audits and implementing enforcement guidelines, Gray Cary also consults with clients on certification procedures and seal programs.

Internet Alliance
The Internet Alliance has been the only consistent voice representing Internet companies in the 50 states. The Internet Alliance seeks to empower and educate state legislators about the nature of the Internet so they can make informed decisions, while preventing short-sighted laws that will hurt both the industry and consumers. Current members include Claria, Comcast, Direct Revenue, Double Click, eBay, eHarmony, Experian, Harte-Hanks, IAC, Match.com, NAI, and AT&T.;

Japan Engineers Federation
The Japan Engineers Federation (JEF) is a non-profit organization, authorized by the Tokyo Metropolitan Government and is the premier professional association, responsible for promotion of engineering and professional practices in business, industry, and government as well as of education and training aimed at establishing and maintaining higher standards of true professional competence. Since January of 2000, JEF has been promoting the TRUSTe Japan Privacy Seal Program in close collaboration with Japanese professional associations as well as consumer advocate groups and agencies in public sector. As of April, 2004, nearly 280 sites have been certified through this program. JEF is also facilitating the promotion of seminars and training sessions, geared toward raising awareness of privacy protection as well as key issues surrounding it. JEF is chaired by Professor Katsumi Hoshino of Tama University and JEF Executive Director is Mr. Isao Idota.

Landis Communications, Inc.
Consistently named “one of the Bay Area’s top PR firms” by the San Francisco Business Times and PR Week, and “one of the top firms in the country” by PR Source Code, LANDIS COMMUNICATIONS INC. (LCI) is a mid-sized, award-winning Bay Area-based communications agency with headquarters in downtown San Francisco. Known as “the Bay Area’s consumer PR experts,” the agency was founded more than fifteen years ago and is independently owned and operated. LCI’s experienced staff services clients from all over the country in the consumer, non-profit and consumer technology categories. LCI offers its clients a broad range of services, including public relations, advertising, community relations, public affairs, crisis communications, strategic counsel, messaging and positioning, media training, special events and more. Clients include Whole Foods Market, TRUSTe, NBC-Universal, Bravo, Old Navy, California State Parks Foundation, Cold Stone Creamery, Sony, Xerox, Tiffany & Co., American Red Cross, UCSF, San Francisco State University, Small Business Technology Institute, Kimpton Hotels and Restaurants, Match.com, the San Francisco Symphony and Opera, the San Francisco Convention & Visitors Bureau and many more. LCI is a member of the Public Relations Global Network (www.prgn.org), with more than 35 affiliate agency offices worldwide. For more information, please visit LCI online at: www.landispr.com.

Network Advertising Initiative (NAI)
The Network Advertising Initiative (NAI) is a cooperative of online marketing companies dedicated to ensuring sound business practices and resolving public policy concerns in the areas of privacy and emerging technologies. The NAI has successfully launched self-regulatory solutions to online profiling, email marketing and the use of Web beacons. It is also increasingly focused on the issue of unsolicited email (spam) through its subsidiary group, the Email Service Provider Coalition, (ESPC).

For more information on the NAI, please visit www.networkadvertising.org.

Ponemon Institute
Ponemon Institute is dedicated to independent research and education that advances responsible information and privacy management practices in business and government. Our studies address the complex privacy and data protection issues affecting consumers as well as the private and public sectors.

Ponemon Institute is also the founder of the Responsible Information Management (RIM) Council. RIM Council members include a select group of leaders from multinational organizations who are champions within their various industries on issues involving privacy, data protection and security policies.

Topica
Over 4000 companies in over 20 countries have chosen Topica to help them acquire new online leads, convert those leads into customers, and grow their businesses. To speak with a Solution Specialist about how Topica can assist your business, please call us today at 415-344-3878 or visit us online at www.topica.com.

Wiley Rein LLP
Established in 1983, Wiley Rein LLP is a nationally renowned law firm with more than 250 attorneys practicing in over two dozen specialties of law. Our privacy practice group provides legal solutions that ensure that businesses' needs comply with emerging information access restrictions. We represent domestic and international businesses–as well as major trade associations–in a variety of industries including communications, Internet, health care and insurance, financial services, online advertising, biometrics, information security, manufacturing, retailing, franchising and distribution. The group also publishes Privacy In Focus, a monthly newsletter on the latest privacy and information access issues.

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