TRUSTe and Epsilon Issue Guide to Help Marketers Optimize Their Permission-Based Email Communications
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| TRUSTe and Epsilon Issue Guide to Help Marketers Optimize Their Permission-Based Email Communications TRUSTe, the leading online privacy non-profit organization, and Epsilon, a leading provider of multi-channel marketing services, technologies and database solutions, have released “Your Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints” to help businesses assure successfully delivery and optimal response from their permission-based email communication efforts. The guide also provides hands-on advice for marketers seeking to avoid and reduce spam complaints. Spam complaints are increasingly playing a role in ISP anti-spam filtering policies, whitelisting programs, and emerging accreditation and reputation solutions, and have the potential to impact marketers’ ability to successfully deliver email. Listen to TRUSTe and Epsilon's webinar: "Your Customers Hold the Key to Deliverability: Best Practices that Minimize Email Complaints" Recognized email marketing industry thought leaders Jordan Cohen, Epsilon’s Director of ISP & Government Relations, and Simona Nass, TRUSTe's Senior Product Manager, delve deep into topics such as minimizing spam complaints, increasing deliverability, and maximizing consumer confidence. | | 
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