The Paso Robles Wine Country Alliance, formerly the Paso Robles Vintners & Growers Association, is a cooperative marketing alliance made up of Paso Robles Wine Country wineries, vineyards and related businesses. The Paso Robles Wine Country Alliance is a 501c6 non-profit organization operated under the guidance of a nine-member board of directors.

2007 BOARD OF DIRECTORS
Chair: Steve Lohr, J. Lohr Vineyards & Wines
Vice Chair: Dana Merrill, Pomar Junction Vineyard
Secretary/Treasurer: Jerry Reaugh, Sereno Vista Vineyards
Member: Justin Baldwin, Justin Vineyards & Winery
Member: Don Brady, Robert Hall Winery
Member: Tony Domingos, Brave Oak Vineyard, Estrella Valley Vineyard
Member: Gary Eberle, Eberle Winery
Member: Ric Fuller, Continental Vineyards
Member: Cindy Newkirk, Steinbeck Vineyards
Past Chair: Don Brady, Robert Hall

STAFF
Stacie Jacob, Executive Director
Gracie Rey, Promotions Manager
Chris Taranto, Communications Manager 
Elaine Van Horn, Member Relations Manager
Kathy Dunlap, Office Assistant