William A. Maloney, CTC
Chief Operating Officer and Executive Vice President

William A. Maloney (download hi-res image)

William A. Maloney, CTC, a 30-year veteran of the travel industry, was named ASTA's executive vice president and COO in March 1999.

Prior to joining ASTA, Maloney was the vice president of travel industry sales for the Hertz Corp. in Park Ridge, N.J., where he built and led the U.S. travel industry sales force. He was responsible for the company's sales and marketing activities with travel agents, tour wholesalers, airlines, hotels and cruise lines.

He also served as senior vice president, sales and marketing, for Allnet Communication Services of Birmingham, Mich., where he was responsible for sales, marketing and customer service activities for the $400 million corporation.

In addition, he excelled as executive vice president and chief operating officer for Woodside Management Systems, Inc., of Boston, from 1980 to 1985, where he converted the company from a non-profit to a for-profit stock company and grew the company-owned franchise location from startup to $40 million. Maloney has also worked as vice president of sales for Hughes AirWest of San Francisco, Calif., and has worked for American Airlines. He was a 1st lieutenant in the U.S. Army.

Maloney has served on the boards of the The Travel Institute, the National Academy Foundation and the Association of Travel Marketing Executives. He currently serves on the board of the Travel Industry Association. He holds a BBA degree in finance from St. Bonaventure University in Olean, N.Y., and is certified by The Travel Institute as a Certified Travel Counselor (CTC).

About ASTA
ASTA’s (American Society of Travel Agents) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business.