Privacy - Offering Choices Builds Trust

October 13th, 2006

Today’s AP story, Privacy Options limited for Net services, highlights TRUSTe as an advocate for consumer choice, and mentions one exemplary sealholder, E-LOAN as offering exceptional choice when it comes to personal privacy. TRUSTe has reviewed tens of thousands of privacy policies, and E-LOAN’s is simply one of the best. One reason why they won our award for being a Most Trusted Company for Privacy this year.

Transparency, ensures that consumers are informed of the bargain. Accurate disclosure of practices also empowers consumers to encourage service providers to change thier practices. Facebook, another TRUSTe sealholder, is an excellent example of the importance of good disclosure and responsiveness to privacy issues. They handled customer concerns quickly and responsively - that’s also building trust.

- Posted by Carolyn Hodge

Entry Filed under: All, In the News, Bravo