The Wayback Machine - https://web.archive.org/all/20070612152658/http://blog.truste.org/?p=23

ZDNet To Disclose Email Campaign Tracking

October 2nd, 2006

As a result of investigating the HP Board pretexting scandal, CNET reporter/blogger David Berlind suggests to powers that be, that CNET/ZDNet should disclose outbound clear .gif tracking in thier email newsletters. And guess what, they agreed!

“So, sometime this week, once we’ve had a chance to adjust our newsletter templates, you will begin to see a text disclosure  (probably at the bottom) that mentions the usage of trackable elements in the HTML versions of the daily and weekly editions of Tech Update.”

Bravo!  We’ll be interested to see if subscribers, notice or comment on the disclosure.

Entry Filed under: All, Bravo


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