Sue Wilder, CTC

by Sue Wilder, CTC in conjunction with The Travel Institute

The top agents selling U.S. travel in your country know more than you do about the U.S.

That’s why they sell more. But I’ll show you how you can get that knowledge and raise your U.S. travel profits. 

We have a saying in the United States: you have to know it like the back
of your hand. When you know something like the back of your hand, you know it better than anyone else.

That is the key to selling U.S. travel – you have to know the U.S. like the back of your hand. Knowing more gives you the potential to sell more.

That is why the top travel agents who sell U.S. holidays, boosting their business all year long, work hard to know more about the U.S. than both their competitors (travel agents like you) and their clients.

What you need to know about the U.S.

Right now you know people want to travel to the U.S. Your countrymen talk about America all the time, about New York City, Washington, D.C. and Disneyland.

To sell U.S. travel profitably, you need to know more than these major attractions.

You need to know how long travelers usually stay in the U.S. and why they stay longer. Longer stays mean more money spent and higher commissions for you.

You need to know why visitors from some countries spend more than others. Travelers from the Middle East and Africa spend twice as much as those from the Caribbean for a reason.

You need to know how the latest travel trends affect your business. Are your clients visiting the U.S. for the first time, and if so, how does that influence their stay?

You need to know all the transportation options. Travelers prefer rental cars to flights in some situations, but do you know which ones?

You need to know the peak travel periods. You’ll be surprised how popular the U.S. is to visit during the winter for South Americans.

You need to know what activities your clients prefer while visiting the U.S. Do they like historical sites, theme parks, beaches or major cities? How does the answer change considering which part of the world they are from?

As an accomplished travel agent, it is vital to your business to know these things and more so that your services become valuable and essential in the eyes of your customers.

Everything you need to know is available to you. And I will tell you how. But first, let me tell you why you need to impress you clients.

Impressing you clients is important.

People in your country watch T.V. and see fabulous U.S. destinations in Hollywood movies.

Then they come into your office with their ideal U.S. vacation already planned in their heads. They want to see Miami, Los Angeles, Las Vegas and more.

These people have already gone online at Internet cafés and discovered a few options in each city. They might know of one or two good hotels to stay in, or they discovered a cheap flight.

As a skilled travel agent, it is your job to create a travel plan that exceeds your clients’ expectations. The more you know about the U.S., the more you can create perfect travel plans for your clients that include more hotel options and better flights.

But your clients have to recognize that you are the best source for U.S. travel information. And they will. If you apply yourself, you can become the best source for U.S. travel information in your city.

Show your clients you are the best for U.S. travel.

Think how great it would be if everyone knows you are the best agent to use for U.S. travel.

Becoming a USA Travel Expert makes it clear to clients that you are the one to go to first, giving you a competitive edge over other agents in your country.

Plus, you’ll have a professional certificate hanging on the wall that will announce to all who enter your office that you know how to set up the perfect U.S. vacation.

Becoming a USA Travel Expert is just one click away!

That’s how easy it is to order ASTA’s USA Travel Expert Course.

All this time I’ve been talking about the knowledge you need to sell U.S. travel with more confidence and make your clients happy to use your services.

ASTA’s USA Travel Expert Course is where you get that knowledge!

This comprehensive course was designed for you—the skilled international travel professional who wants to increase U.S. travel sales.

Get the extensive knowledge on popular destinations, practical information and travel trends that will make you the top agent for U.S. travel. 

This course explains it all:

Are you ready to increase your sales potential by becoming a USA Travel Expert? Don’t wait another day.

Click today and learn how to satisfy your clients and exceed your sales goals. Yes, Send me this value course on CD today!

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