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Sue Wilder, CTC |
Family Travel Specialist Course
by Sue Wilder, CTC
Understanding the unique needs of family travelers and the expanding
nature of the family travel market is an extremely powerful combination
to boost sales and carve
a name for yourself as a skilled specialist.
Become that skilled specialist and attract a growing and affluent client
base through ASTA’s Family Travel Specialist Course—a
comprehensive guide filled with everything you need to know to conquer
this highly rewarding field.
If you like the idea of earning both higher commissions and
higher respect from suppliers and colleagues around the
world, then read on!
Why Family Travel?
Family travel is expanding into one of the most diverse and
lucrative markets in all of travel, and now is the best
time to sink your teeth into it.
Opportunity!
Family travel has been booming over the last decade, and expert says this
trend will continue. This field is perfect for a savvy agent
like you ready to alter your business outlook to raise both
your bottom line and your level of job satisfaction.
Timing!
More and more suppliers are gearing their products to family travelers.
You’ll enjoy the rewards these suppliers send to family-friendly
agents.
Revenue!
Family travel specialists often command higher prices
while enjoying increased commissions from suppliers and
strong customer loyalty. Those are three crucial ingredients
in the recipe of your success.
This Info-Packed Course Has it All
Covering everything from general concepts to specific sales strategies,
ASTA’s Family Travel Specialist Course is a one-stop
shop for all your family travel selling needs.
In one concise, easy-to-read book, you’ll get:
1 |
Characteristics of family travel: Once you know the
info, you can employ an action plan to get your agency’s
sales on course immediately. |
2 |
Details on modern families: No longer limited to the traditional
family mode (mom, dad and two adorable kids), family travel now includes
single-parent families, cohabitating couples, blended, Brady Bunch-style
families and multigenerational units. Each has different travel preferences—learn
them all in this guide. |
3 |
Effective marketing solutions to attract
and retain long-lasting family clients: Families are seldom
one-sale wonders. With these marketing solutions, your client’s
kids could grow up to be future customers. |
4 |
Insight into the importance of intra-family roles:
When it comes to the decision-making process, families are often divided
into influencers, gatekeepers, deciders, buyers and users. Understanding
these roles gives you the edge. |
| 5 |
Complete understanding of the family life cycle: Learn how you should
adapt your marketing strategies to each phase of this cycle for maximum
effect. |
6 |
Key psychographic data: How do family travelers
think of themselves? How will they react to constant change? Where
are their values placed? Knowing the answers leads to increased
revenue capabilities. |
Expand Your Family Business
Family travel is growing at an amazing rate, bringing high demand and
higher commissions with it. As an enterprising agent, you
can benefit most if you have the right tools and information.
Get that valuable information through ASTA’s Family Travel
Specialist Course. You’ll learn:
How to present your unique services to different
family types – families appreciate the services you bring
to the table. |
| What families really want from their vacations – it’s
a mixture of things, and finding the right balance will be key
to your success! |
| The unique requirements for traveling with children
and teenagers—unlock the secrets to
making all ages happy. |
| Family-friendly destinations and suppliers who
know how to please both your clients and your bottom line. |
| If your agency has the right tools in place to be a major
player in the family travel market – use the in-course
action plan to help realize your agency’s true potential. |
You’ll get all of that inside the complete course manual plus a
test packet and professional evaluation to set you on your way to family
travel specialist excellence.
So if you want to benefit from the considerable selling
power of family travel, why wait?
| Click
today
and
start your new career path the right way with ASTA
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