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Mature Adult Specialist Course
by Talula A. Guntner, Ed.S., CTC, MCC,
Professor of Travel and Tourism at Northern Virginia Community College
Talula A. Guntner, Ed.S., CTC, MCC, Professor
of Travel and Tourism at Northern Virginia Community College |
No matter what you call them—mature, seniors, baby boomers, golden
oldies, empty nesters—they love to travel. The
profit potential this market offers is huge, and every
agent is vying for their business.
Only with a thorough knowledge of the needs and characteristics of mature
travelers will you gain an advantage over all your competitors.
Get the advantage with ASTA’s Mature Adult Travel Specialist Course—a
comprehensive guide filled with everything you need to emerge
as a skilled expert in this rewarding field.
Mature Adults Love to Travel
Mature adults have the money and the time to travel,
making this lucrative, growing market a must for an agent like you ready
to use the insight and information in this course to distinguish your
services from the rest.
It’s all about
knowing the facts:
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Fact 1 |
Mature adults are very active. With improved medical
technology and fitness programs, each generation changes how a fifty-year-old
acts. Nowadays, most mature adults have no travel limits, giving
you more options to sell.
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Fact 2 |
Many mature adult travelers have discretionary income. They’ve
worked a lifetime and are ready to spend the money they accumulated
on the specialized services you’ll learn to provide in this
course.
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Fact 3 |
Mature adult travelers vary just as much as your
other clients. They share only one thing in common: high expectations
on their next trip. Exceeding those expectations will lead you to
exceed your sales goals. |
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Fact 4 |
Mature adults do not always choose cruises
or tour groups. Many go beyond to explore the four corners of the
world. As a skilled travel professional, you will benefit
by helping them realize their adventurous dreams.
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Fact 5 |
Retirement community residents travel too! Downsizing from large,
cumbersome homes that sap their money and time, these mature adults
enjoy the simple life a retirement community provides. They often
use the additional free time and financial freedom to travel. |
Fact 6 |
Senior travelers rank value and convenience above
price. They want value for their dollars just like the rest of us.
As a professional travel value provider, you will be rewarded
for providing them that value. |
 This
Info-Packed Course Has it All
The adult travel market is so vast and diverse, to understand it all
you need a course as equally vast and diverse. You need ASTA’s
Mature Adult Travel Specialist Course.
In one concise, easy-to-read book, you’ll get complete instructions
on how to:
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1 |
Define the Mature Market –
Discover how culture, gender, religion, financial security, employment
status, travel safety and other factors influence their travel decisions.
The more you understand their background, the better equipped
you’ll be to sell to them. |
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2 |
Determine the Mature Traveler’s Needs
and Motivations – Learn the factors that motivate
and the roadblocks that hinder their travel plans. Armed with this
information, you’ll have expert answers
to every question they throw at you. |
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3 |
Market and Sell to Mature Adult Travelers –
Attract people who value your services with these exclusive,
tried-and-true tips on effective marketing strategies,
creating a successful selling style that emphasizes cross- and up-selling,
and maintaining a mature-friendly Web site.
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Exploit Tremendous Niche Possibilities
– Targeting these markets is a surefire way to set
yourself apart from your competitors. Learn how to define
appropriate niche markets, explore special interest possibilities,
develop group presentations and make the most of your client base. |
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5 |
Add the Value They Require –
Provide maximum value by matching clients to the
products that fulfill their needs, utilizing preferred suppliers,
providing special discounts, building lifelong client relationships
and treating clients as individuals. |
You’ll get all of that inside the complete manual plus
in-course exercises, action plans, a test packet and professional evaluation.
With so much valuable information that could define your forte in the
industry and boost your bottom line, why wait?
| Click
today
and
start your new career path the right way with ASTA
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