Jordan Travel Specialist
by Sue Wilder, CTC
Jordan has been a popular travel destination for 10,000 years due to its biblical landmarks, lost cities carved into stone cliffs, dramatic Lawrence of Arabia setting and the salt-enriched powers of the Dead Sea.
There are many ways to sell Jordan profitably and consistently to your clients—the key is having a firm understanding of each. Will your clients visit Jordan for the historical sights? Religious experience? Spa treatments? Cultural heritage tours?
The only thing for certain is they will want to travel Jordan, and you will need to know everything you can to sell it efficiently, so take advantage of this comprehensive course and watch your profits soar!
Mature Adult Travel Specialist
By Talula Guntner, CTC, MCC
Every eight seconds someone in the United States turns 50. Mature adults (50+ years old) control 50% of discretionary spending. That's what makes this such a lucrative, growing niche. Course topics include:
- Expectations, demands and travel trends of mature adults
- Travel patterns and expenditures
- The different buying patterns of the senior citizen (65+) and baby boomer (50-64) markets
- "Hot" Buttons for upscale mature adults
- Unique marketing and sales strategies
- Companies sensitive to mature adult needs
- Health and the mature traveler
Model Agency Program (MAPI)
The Model Agency Program is designed to provide you, as a professional agency, with the essential business tools
to run your business in a more efficient and profitable way. In order to be more successful in the future, it
is imperative for agencies to have a solid understanding of the relationship between revenue sources and cost
structures, consider their clients' values, set service and sales goals, develop marketing and business strategies
and take advantage of the automation and technologies that offer opportunities for continued growth and financial
prosperity.
This class is designed for:
- Agency Owners
- Agency Managers
- Agency Operations and Financial Professionals
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What you'll learn:
- How to write an agency business plan.
- Agency benchmarks for revenues and expenses.
- The optimum business mix to maximize profits.
- How to run the model agency.
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Model Agent Program (MAPII)
Sponsored by ASTA and Best Western
The Model Agent Program (MAP II) is a comprehensive educational course that will teach you how to succeed in today's information-intensive society by modifying your approach to sales, marketing, technology and customer relations.
Flat out, MAP II is an essential resource for travel agents of all experience levels. Successful businessmen never stop evaluating their skills and the value they bring to the table, and neither should you.
Travelers now have access to massive amounts of information that were once limited exclusively to travel agents.
You must show clients that you're the expert who can create a travel experience
they cannot on their own, no matter how much information they acquire.
MAP II is a great step for you to develop your strengths and acquire new skills
so that you can:
- Determine which business model is best suited for your skill set
- Promote your individual skills to consumers
- Improve your sales techniques both online and off
- Embrace the power of the Internet
- Make the most of supplier relations
Each improvement in those five areas will help you stand taller than your competitors and offer more value to each and every traveler who walks through your door.
This Info-Packed Course Has it All!
Niche Travel Specialist
by Robin Fetsch, CTC
This course examines a wide variety of special interest groups. Topics include how to conduct
local research and positioning, as well as promoting and selling special interest travel. More
than 100 areas of specialization are discussed including:
- Ecotourism
- Wine/Gourmet
- Historical/Cultural
- Disabled
- Scuba Diving
- Spa/Fitness
- Dude Ranch
- Spiritual/Religious
- Sports
- Gay & Lesbian
North American Rail Travel Specialist
by Sue Wilder, CTC
Planning travel by rail - whether in the United States on Amtrak or the American Orient Express or in Canada on Via Rail - is a challenging task, even for an experienced travel agent. Thus, by becoming a rail specialist and marketing to specific niches (or groups) within the marketplace, you, with extensive knowledge and experience in rail travel, will have carved a unique position for yourself in the travel industry, one of the surest ways today of maintaining profitability. Learn the tricks of schedules, accommodations, route guides, travelogues, example of costs, helpful hints, book suggestions, tipping and other onboard customs, as well as online rail travel web resources, vacation packages, luxury or first class services, and specialty trains.
Topics include:
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Defining the rail travel marketplace
- Planning the rail vacation
- Niche marketing and sales techniques
- How to plan and package rail travel
- Identifying operators and destinations
Travel Marketing Specialist
Essential information on how to market your business, including the importance of niche
marketing in today's environment. Topics include:
- Fundamentals of niche marketing
- Understanding demographics
- Trend analysis
- Successful marketing techniques
- Evaluating your agency
- Creating a marketing plan
