What is a Logo Design?
A logo should:
1. Attract attention
2. Be unique and distinguishable.
3. Represent your ideals.
4. Show authenticity and professionalism.
5. Leave an impression
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Creating Your Logo Design (Top)
The first step is to find a design team who will gladly work with you on a personal basis. One-on-one communication is a must when design your logo, because you want to be sure that your company’s image will be perfectly portrayed in your new logo.
Another must in logo design is research: make sure your designers are going to do market research to understand what works and what doesn’t for your target market. Some research that you can do to assure that your own ideas are clear to the designer is finding samples of existing logos that you like.
"You can't rely on your designer to know everything," Osborne says. "You have to do your homework. Decide what the company or product will stand for and let your designer know. Also tell your designer how you plan to use the logo. Will it appear on uniforms and trucks? Is most of your advertising done in the Yellow Pages? If so, the logo must be flexible enough to be effective in both large and small spaces. Get your objectives and strategy clear up front. If you aren't sure about logo applications, ask your designer for help."
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What is a Corporate Identity? (Top)
In designers' terms, a corporate identity is a system of graphic design elements that represents your company. You want to find an impressionable image that you can use for all of your company marketing tools, such as business cards, stationery, packaging, show pieces, etc. Having a corporate identity ensures that your company looks professional and organized. |
What Logo Design is Right for Me? (Top)
You need to think about what image you want your company to present to the world. Your logo and slogan provides the first impression to your clients and will be a continuous source of advertising for you, so you need to feel confident that the logo you choose is right for you.
Are you company that projects the image of corporate prestige? A modern and full of energy company? A comfortable, home grown company? Traditional and conservative?
Certain logos are just symbols, like the Red Cross, a simple red block cross on a white background. Sometimes, you do not need words to represent your company, and a simple image can capture your ideals.
As another option, your logo can be text only, without an image, as is popular with physicians and lawyers. This method of logo design is called a logotype, which furthers brand recognition using colors and font styles. To learn more about the importance of colors, visit our Color Psychology page.
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Why Do I Need a Logo Design? (Top)
When you are just opening your business, there are so many details to consider, that sometimes a logo design may be over looked. Though, as previously mentioned logos are one of the most important elements for brand recognition. It is always best to take the time and the money to do your logo design properly at the beginning.
- A new business must compete with established companies. A quality logo is one of the easiest ways to gain credibility and professionalism.
- It is a necessity to attract customers away from competitors. The best way to be notice is with a unique business logo.
- Logos are the best visual tool for all of your marketing tools, (business cards, stationery, websites, folders and brochures).
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Do I Really Need a Professional Logo Designer (Top)
Saving money is always an important aspect of business, but when it comes to your corporate identity there is no reason you should enlist the best. Your logo needs to be top of the line because otherwise you will have a much harder time competition in the work force. A cheap logo is easy to come by, but there is no hope of getting the exact results you want, or getting the guarantee that you will have a spectacular logo. The only way to assure yourself is by getting professional designers to help you through this ever-important process.
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Go Simple (Top)
Images are more easily processed than words, so the more clear and concise your logo is the better results you will have. Impact and impression is very important to the success of your company.
Sometimes it is necessary to have your logo resized and re-colored, and the simpler your logo design is the easier it will be to maximize the use of your logo. You should have various logo sizes (small, medium, and large), a web version and a print version of your logo, and a black-and-white and color version. Always plan beyond your initial design purposes for your logo since the ultimate goal of your business is to expand. |