Sun Rolls Out java.com and java.net, Project Rave at JavaOne
6/11/2003 - Thousands of Java developers, partners and users came together on the first day of JavaOne, one of the world's largest technology events, to further the growth of the world's most popular technology platform for Network Computing: Java.
Opening the show, Sun Microsystems, Inc. (Nasdaq: SUNW), the creator and leading advocate of Java, introduced new Java technologies; tools; communities including java.com for consumers, and java.net for developers; market initiatives; and a new look for the Java brand. Sun also set the stage for its announcement this week of Project Rave, a new tool that enables corporate developers to simplify development of corporate applications. Today's announcements, combined with new marketing programs and an exciting new look for the Java brand, will further advance Java technology against would-be competitive standards.
"It's now evident that the Internet's bigger than any one company, any one product, or any one operating system," said Jonathan Schwartz, executive vice president of software, Sun Microsystems. “It's also increasingly evident that Java's become the unifying force, bringing greater security, productivity, interoperability, and the capability to do more to everything connected to the Web - from mobile handsets, to medical equipment, set top boxes to servers. There is a tidal wave of Java adoption occurring in the world, bringing value to developers, licensees, businesses, and now consumers -- this is an unstoppable revolution, driving a rising tide of opportunity for the entire Java community."
New Look Makes Java Brand Even More Visible
For the first time since its launch eight years ago, the Java logo has been updated with a modern, smart and recognizable design. Sun is working with dozens of service providers and consumer electronics giants on a new "Java Powered" branding program that will make Java technology even more visible to consumers on devices such as phones and PDAs. According to independent research, the Java brand is one of the world's most recognized technology brands, with greater than 85 percent recognition by developers, IT professionals, students and consumers from all walks of life.
"As Java's popularity has grown so has the opportunity to have it appear in form factors from billboards to miniature phone displays," said Ingrid Van Den Hoogen, senior director of Java and Strategic Marketing for Software, Sun Microsystems. "While the essence of the new look is Java, it's cleaner and simpler, making it more recognizable in everything from smartcards and printers to phones."
Visitors to the JavaOne2003 conference can experience the new look in an advertising campaign sponsored by Sun and running on billboards across San Francisco.
java.com Showcases Java Technologies and Partners to Consumers
java.com (http://www.java.com), a new Web site, showcases and promotes dozens of consumer products and partners using Java technologies. java.com has Java technology-based content and services consumers can use to learn about the innovative uses of Java technology, browse a full selection of Java-based mobile and desktop applications including games, and download the necessary environment, the most current Java Runtime Environment (JRE). java.com provides the backdrop and payoff to the "Java Powered" advertising campaign targeted for Fall 2003.
java.net to Expand Java Technology-Based Innovations and Community
java.net (http://www.java.net), a new Web portal for the world's three million Java developers and innovators, will fuel the growth of Java. java.net provides collaboration tools for developers to deliver practical Java applications across industries, academia and consumer markets. java.net is sponsored by Sun with infrastructure provided by CollabNet, Inc. and O'Reilly & Associates, and features an array of open source projects focused on wireless, enterprise and desktop Java technology-based development. Applications and services developed in this open source collaborative community can be featured at java.com, providing developers with instant end-user awareness and demand.
Java Momentum Continues
Java technology is everywhere. It is the de facto open platform for Network Computing, underpinning Sun's vision and commitment to allow anyone to access information anytime, anywhere, from any device. Java's end-to-end technology, provided in a single platform, reduces the cost and complexity of application and Web service development. It speeds time to application, offering unique collaboration opportunities from Sun and the international developer community. Java technology also delivers mobility with what is undisputedly the most secure platform for application development and deployment. For these reasons and many more which will be highlighted this week at JavaOne 2003, Java technology has become a significant change agent in business and consumer markets, and a thriving economic engine for developers, carriers, service providers and Sun.
Java technology is the essential ingredient in a remarkable array of products from leading brands including Siemens, Yahoo!, Nintendo, Motorola, Vodafone, MTV, HBO, GM OnStar and the NHL.
Ovum Research predicts that Java technology will be in 267 million mobile devices by the beginning of 2004. Another firm reports that by 2007 almost 100 percent of handsets will have Java technology capabilities. Fifty-three carriers worldwide offer Java services on their wireless networks today.
In the fast-growing wireless Java technology market, Sun announced today that it will work with industry leaders Motorola, Nokia, Siemens and Sony Ericsson to unify their application testing and certification programs into a single initiative to help accelerate the availability of applications and services for Java technology-enabled mobile devices.
Sun also this week will announce important news in the convergence of Web services with Java technology. These steps, which demonstrate Sun's leadership in advancing the Java Technology for the Enterprise with upgrades and enhancements including WS-I Basic Profile support, enable Sun to deliver a Web services application platform that provides best-in-class XML-based Web services powered by Java technology.
In the consumer market, $3 billion industry-wide is dedicated to Java technology, from gaming to devices to interactive television sets. Sun this week announced that it is aggressively expanding its Java-centric efforts in the gaming technology market to reach even more consumers as Java technology continues to expand everywhere.
Ninety percent of Web users experience Java technology-based content, with more than seven million Web pages powered by dynamic Java content. Java technology also is in devices including microprocessors, printers, smartcards, cars, personal devices, robots, medical equipment, gas station pumps and even the Mars Exploration Rover.
Additional data points from top market research firms and Sun illustrate the continued strong momentum of Java technology:
- As of May 2003, there were more than three million Java Developer Connection (JDC) registrations and 72 million JRE downloads.
- IDC reports that nearly 74 percent of professional developers in North America used Java as their primary language in 2001, and IDC estimates that the Java IDE market will more than double from its 2001 size in the next five years to $453 million in 2006. This is an 14.9 percent compound annual growth rate.
- 70 percent of enterprises surveyed by Gartner Group use Java technology, according to the report and titled Application Development Skills and Technology Trends by Tom Berg and Joe Feiman, Sept. 2002.
- More than 63 percent of developers say Java technology is the most prevalent platform for embedded and small devices, according to another industry survey.
About JavaOne Developer Conference
JavaOne Developer Conference is the world's largest conference for developers. Started in 1996, the conference provides opportunities for developers and businesses who want in-depth technical training, a chance to network with top developers and exposure to real-world solutions and the over-arching developer community. For more information about the Conference visit http://java.sun.com/javaone.
About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com
Sun, Sun Microsystems, the Sun logo, Java, J2EE, JavaOne Developer Conference, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.
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