We Don’t Do SiteAdvisor

September 28th, 2006

If there was any confusion about what TRUSTe meant when we said we look at different things than SiteAdvisor, things got a tad clearer today when they announced they “don’t do phishing.”

This is only significant because in the previous post on this blog TRUSTe defends itself in a side-by-side comparison with SiteAdvisor, conducted by Ben Edelman, an expert reviewer and advisory board member to Site Advisor.

To repeat our previous posting, “TRUSTe views Site Advisor as a potentially useful monitoring tool, but not an accreditation program or an authority on privacy. Both approaches have strengths and shortcomings.”

Apples to oranges comparisons only become problematic when you come out on the losing end.

Entry Filed under: All, In the News