“If you build
it, they will come” might be the line from Field
of Dreams but the same theory doesn’t apply to Web
sites. What’s the good of building a great-looking
Web site that no one knows about, or can find?
Unlike some web designers who concentrate only on the cool
graphics and appearance of their client's websites, we design
with search engine optimization in mind applying custom
SEO techniques acquired and tested during 8 years of web
building.
Search Engine Submission refers
to the act of getting your web site listed with search engines.
Another term for
this is search engine registration. Most Web Designers including
PG Web Designs offer this service.
However getting listed does not mean that you will necessarily
rank well for particular terms. It simply means
that the search engine knows your pages exist. Your site
is still one of a hundred thousand sites competing for
attention from the web consumer.
Your site needs to be optimized! Search Engine Optimization refers to the act of altering
your site so that it may rank well for particular terms
or keywords. Having a better position in the search engine
listings or ranking high means your site has a better chance
of being found by your prospective customers.
What are the steps involved in Search Engine Optimization
or SEO?
- If your site has been online for awhile, the first
step is to check the existing ranking of the site in
the major search engines.
- a list of potential keywords is derived and analyzed
against a specialized database to determine existing
traffic
- competitive sites are analyzed to determine their position
in the search engines
- the entire website is designed and optimized using
the best search terms
- link popularity is built up by finding and submitting
to other sites and directories
- website is manually submitted to a list of free search
engines and regional directories.
- a statistical program to track the traffic to the website
is used to monitor the site hits.
- after 3 months, the site is analyzed, adjustments made
and the site may be resubmitted if needed.
The above steps are just some of the techniques we use
to optimize our client websites. Read the case studies
on the right and then call us for
a free consultation.
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SEO Case
Studies
Canadian Fleece is a retail site selling
fleece sheets to a global market. Her site was ranking
for only a few search terms. After analyzing her site we
came up with a range of specific terms that could also
apply to her website and after applying optimization her
site traffic went up exponentially as shown above.
Gifts for Pets is a retail site that
sells dog gifts including pet blankets and a travel kit.
The Pet Gift market is a huge one and competition for those
keywords is fierce. We reasoned that adding extra content
in the form of specific dog breed information to the site
would result in traffic related to that content and the
traffic
would
then
check
out the
products. We update
the site every month with a new dog breed page. Within
a short time, traffic was coming in for the
dog breeds and many visitors checked out the products too.
This
site now receives an amazing 8000 visitors per month.
In the case of Howies Marine it is not enough to have a
large amount of traffic. You want to have quality hits
or traffic that is targetted for your specific product
or service. This is where determining the right keywords
and search terms is so important. We know it has worked
when
the visitors to your site look and browse many pages in
the site. This is real success. Howies Marine's
site is regularly updated 4 times a year with the new season's
product lines. They get an average of 7000 to 10000 visitors
per month and those visitors look at a total of about 35000
pages.
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