Our mission is to provide a broadcast of highest quality
double opt-in permission based emails in the market for your
company at a convenient price through our many affiliates.
More importantly create a long lasting relationship with your
company for years to come. Whether your company's goals are
to micro target a specific audience, Brand Awareness, Increase
sales, or Build a database, Coolest City can cater to all
your email needs. With our up to date tracking technology
and every tool needed for a successful campaign, the possibilities
are endless in what we can do for you.
Q: What is OPT-IN Email?
A: Opt-In is
referred to as a permission based marketing. When a subscriber
fills out an online questionnaire or survey with one of our
several networks, he/she provides us with their demographics
and special interests on what they want to receive. It all
varies from a sweepstakes or special offer.
Q: How does a permission based
email list differ from Spam list?
A: Permission
based email is the antisepsis of Spam. When you are using
a Spam email list, you are using a list that his been harvested
without a persons consent. These emails were taken, without
the email recipients permission, creating server problems
and many filed complaints. When you are using a permission
based email list, you list, you are using a list of emails
from a site where a person has given you permission to send
them emails and offers.
Q: Direct Email vs. Opt-in:
A: Direct Marketing
is the online equivalent of direct mail (snail mail), only
better and more efficient. An average campaign can bring in
a response rate of 4% -18% results or inquiries as high as
or greater than 30% compared to the average of 1% to 2% response
from direct mail. Recipients of this type of campaign are
more likely to forward this message to a friend, family, or
other interested party creating viral marketing. This type
of direct marketing is done more often then sending everyday
postal mail.
Q: How are the lists we use
compiled?
A: Lists are
compiled through thousands of online sites we manage of approximately
150 million emails . Most people who sign on to an internet
site ask to receive promotional type emails based on their
interest. This allows us to target the best avenue for your
campaign. Within various targeted lists we can then tell,
who has made online gift purchases within the last six months
and the type of products they have purchased. We do not own
all of our lists. As for the sites we affiliate with, we make
sure that all data is double confirmed. We do this by keeping
up to date information on current subscribers and new subscribers,
all of the information is given to us upon request.