The marketing information you need, without all the stuff you don't
Data, Data Everywhere and Not a Drop to Drink
Marketers must wade through a sea of useless reports to get to the data they really need, right? Maybe in other programs, but not with ClickTracks. We show you only the information that matters--information that has an impact on the way you do marketing.
Play 60 second 'Navigation Report' movie
Visitor Behavior Beyond the Numbers
ClickTracks' visual interface lets you follow visitors through your site, from one page to the next, seeing what paths they take, what actions they perform and where they exit--in a way that traditional web stats just can't match. Labeling visitors who meet your criteria lets you easily discern where they go and what they do while on your web site.
Play 60 second 'Keyword and Less What, More Why
Knowing what's happening on your web site is important. But knowing why it's happening is even more important. Web marketers can use ClickTracks to determine why one creative performs better than another, or why one search keyword yields longer visit times. ClickTracks gives you the information you need to discover the why behind the what.
Connect the Dots
Any web metrics reporting system can quantify visitors from a campaign and measure conversion. Only ClickTracks easily maps what happens in between...how the visitor gets from the landing page to the checkout page. ClickTracks shows you the paths visitors take, highlighting both their action and their inaction.
Online or Offline
Whether you're running an e-commerce site and want to understand visitors' purchasing habits, or want to measure the results of your latest e-mail campaign, ClickTracks provides you with the tools to quickly and easily evaluate the effectiveness of any campaign, whether online or in the real world.
Play 30 second'Exporting Reports' movie
Insightful, Easy-to-Understand Reports
Share the love. ClickTracks makes it easy to generate reports that you, the rest of the marketing team, clients and bosses understand. Print them out in glorious color, or create a quick-loading PDF to e-mail, or push the raw numbers into Excel--the choice is up to you!
Desktop Datamining
Data mining software costs hundreds of thousands of dollars; analytics software is less expensive but ties up server resources. ClickTracks brings you the best of both, performing sophisticated analysis from the comfort of your own computer...without blowing the marketing budget or blowing up the server.
