Understanding color psychology can prove to be extremely important to the future of your company! Deciding on the color of your logo is an important part of your logo design process. Your logo will be the marketing tool with which your clients will recognize you and associate you to your product. It is important to take care and make sure your logo designers will help you the proper color research to support your company’s image and desired identity, because the color of your logo shares the importance of the shape and symbol of your logo.

The first step in understanding color psychology is to understand how colors selection can help a corporate identity be more effective, or in avertedly damage it.
Colors subconsciously affect people in their everyday lives: from the color choice of our clothes, to the color we paint our bedrooms all demonstrate how closely integrated color is to our emotions. It follows, then, that we would place as much importance on the colors that would represent our business and livelihood. It clearly should become your company’s goal to find a logo designer who will do research on your company’s target market and work closely with you to achieve the colors that will maximize your appeal.

Each culture has a unique interpretation on the meanings of colors, though it is globally unanimous that colors are an important element in all aspects of life. In Western culture colors such as red, white, and blue have come to represent patriotism and sometimes conservatism. This is something that should be considered while choosing colors for an American market; this combination can promote an idea of strength and assurance. The color purple is widely known to represent Royalty. However, in America it is the least favorite color among men and is also the most misinterpreted color by the human brain. Many people are afflicted by color blindness and the purple color family is the hardest for them to see. 
White, which represents peace and clarity, has become popular as a background color for web sites because it offers the best onscreen readability and lets other color, like those from your logo, pop from the page.

Market research has determined that color affects shopping habits just as much as emotions. Impulse shoppers respond best to red (note that sale signage always contains red), orange, black and royal blue. Organized shoppers who formulate plans and follow budgets respond best to pink, teal, light blue and navy.

Color Psychology Description

BLACK & GRAYS
Formal, elegance, seriousness, authority, conservatism

INDIGO
 Knowledge, power, integrity

TURQUOISE
Refreshing, cool, imaginative

LIGHT BLUE
Peaceful, sincere, affectionate

BRIGHT BLUE
Tranquil, intuitive, trustworthy

AQUA
Motivated, active, dynamic

BROWN
Stability, earthy, reliable

GREEN
Growth, abundance, vitality

ORANGE
Happy, courageous, successful, energetic

GOLD
Wisdom, illumination

LAVENDER
Romantic, imaginative, fantasy

PINK
Friendly, compassionate, faithful

PURPLE
Visionary, royalty, spirituality, mystery, romance

RED
Energy, determination, passion

YELLOW
Enthusiasm, playful, optimistic