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As one of the travel industry's premier organizations, ASTA strives to promote excellence within the trade. To that end, ASTA presents several top-level awards to recognize those professionals who make lasting contributions to the travel industry.

Travel Agent of the Year recognizes an active travel agent member who has made a great contribution to the travel industry and whose outstanding influence and professional activity have advanced the status of travel agents.

The Allied Member Award recognizes a person or company whose contributions to travel have positively impacted the travel agency community.

The Travel Hall of Fame Award recognizes and honors individuals whose careers have made an enduring impact on the development and expansion of the travel and tourism industry.

The Young Professional Award is a brand new award intended to recognize the efforts of an outstanding young travel professional.