AXA eSME channel relaunched.

29/06/07

Crafted Media have delivered a successful relaunch of AXA's business insurance website today employing a new design with focus on a friendly, approachable aspect.

Integrating a new portfolio of photography to compliment each product; the website provides detailed product information and assistance to user's unsure of which products they require.

The website is fully compliant with the Disability Discrimination Act featuring access keys, carefully written alternative text for non text-based elements, a clean code structure and strong contrast between colours on the site itself.

Jason Fleming, Lead Designer, said:

"The design process for a website of this kind can be quite a challenge as there are many factors to consider. The design absolutely must meet the corporate brand guidelines whilst also setting itself apart from the look and feel of the overall group site. We are trying to appeal to a wide range of users too so our designs needed to convey all information to the widest audience."