The Wayback Machine - https://web.archive.org/all/20071117104934/http://www.craftedmedia.com:80/casestudies/3/All-Fancy-Dress.aspx

 

All Fancy Dress

All Fancy Dress

Having seen some of our other e-commerce offerings, AllFancyDress.com Ltd, engaged Crafted Media to build the face of this new internet business selling a huge range of fancy dress costumes and accessories.
 
Starting from drafting a range of logo designs, the brand was developed with close contact between the client and our design team, led by Creative Director Rob Doole. The key requirement was purely fun and entertainment. Using strong primary colours and a predominately photographic category system, this has been achieved with a website that is simple to use and extracts best value from the customer.
 
From a standing start in October 2005, AllFancyDress.com has accelerated sharply with sales growing rapidly. The volume of sales has been made simple with a comprehensive administration system with functions such as one-click despatch note printing, open order flags, order tracking facility, staff ownership (of individual orders) and stock control & reorder reporting.
 
Crafted Media are continuing to help develop AllFancyDress.com with a natural search optimisation campaign that ensures the site attracts more potential customers. As a result, the website continues to feature highly in the organic search results of all major search engines.

Key Features:

  • Back office management tools
  • Accounting system
  • Drag & drop category tools
  • Strong positioning within major search engines
  • User-oriented design & functionality

Elements: eCommerce, CMS, Design & Branding, Corporate Identity, Search Engine Optimisation

Client Feedback

Stephen John, Director of All Fancy Dress Limited has complemented Crafted Media on their efficiency and quality of work:

“From the start, we’ve been impressed with the quality of both the website design and the response time from onezerosix whenever we’ve had a query. New requirements and amendments to the website have been completed in very tight timescales and we are looking forward to maintaining the exceptional growth we have already experienced.”