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Design and Copywriting

  • Create a highly effective and user-friendly website
  • Support brand positioning
  • Make sure every element of your website works to drive sales
  • Make a positive impact on your ROI

Introduction

Creating your website involves an intense collaboration of creativity and marketing know-how. Our experts in traditional and online marketing, graphic design, copywriting, and colour theory will produce a highly effective, user-friendly website to exceed your expectations and objectives.

Design and Write for Success

For us, design and copywriting starts before we pick up pen, marker or mouse. It involves immersing ourselves in your business, understanding your audience and creating a visual/verbal strategy that links conceptualization with communications psychology.

It's beginning the creative process with clearly defined goals and using design and copy to enhance the users' online experience, while resonating emotionally with you, your employees and your customers.

It's creating the right design and copy platforms which communicate your message, supports your brand positioning and makes a positive impact on your ROI.

During the Design process we:

  • Create style guides for graphical design (identity, fonts, colors, headers, footers, etc.), architecture, directory structure, naming conventions, and copy guidelines for tone and positioning.
  • Ensure cross-browser compatibility.
  • Optimize baseline screen resolutions, monitor sizes, and universal color palettes.
  • Anticipate browser standards and access speeds.
  • Ensure efficient and effective utilization of Internet technologies that enhance presentation or facilitate navigation.
  • Optimize layout for the web medium.
  • Provide for text-only use and navigation.
  • Design one level at a time, starting with the top layers first.

28 Reasons to use Interactive Advertising

Size: 30kb
Source: Internet Advertising Bureau 2005