It’s the first page your visitors land on, after clicking a link to your website. Naturally, that could be any page. But when we refer to “landing pages”, we mean pages that were specifically designed to receive a subset of your web traffic.
What sets landing pages apart:
A good landing page will provide a customized sales pitch for the visitor. It will:
We believe in a rigorous, scientific approach – an approach based on data rather than creative hunches alone.
The exact process will vary depending on the nature of your business, website traffic levels, budget, etc. But in all cases, we use A/B and Multivariate Testing to find out which design works best.
We design several alternate landing pages. Each design is different in terms of:
Then, we test each version against the others, to see which combination of changes produces the optimal result.
In the end, you will get a Landing Page that's been painstakingly refined to produce the best possible results. That means:
Worldwide, only a handful of companies are fully qualified – by Google – to perform website optimization services. In fact, we are one of only four companies to have earned all three of Google’s professional certifications: Analytics, Adwords and Website Optimizer.
When you hire VKI Studios to optimize your landing pages, you know you’re working with a team of top professionals, with the proven ability to get the job done right.
For more about how you can benefit from Landing Page Optimization, contact us today
