As you know, creating a unique and energetic identity is an essential part of any business and is just as important offline as it is online. Your graphic design standards will be the first part of your website that influences your visitors, and it will be the first thing they remember about your company after they leave your site.
It is critical that the personality or tone that your site projects has a positive and lasting affect on visitors. This emotional response determines the level of trust users attribute to your business, thus it greatly affects the 'sales ability' of the overall website.
The first option, a brand new design, is for clients who have no established logo or corporate design guidelines, or for those who are not satisfied with their existing design. The idea here is to start from scratch, working with you, to create an effective logo, corporate image and resulting design standards that truly reflect your business objectives and methodology.
The second option is to modify your existing branding elements that are now in use. Many companies realize that the look they project through graphic design elements do have to be updated every few years. This keeps the company looking modern, fresh and contemporary. We are able to design and implement a branding program for your website, and if required, to all your offline and online communications materials.
Finally, many companies have their own successful branding system that they wish to transfer to their online presence. It is very important to keep the look and feel the same so as not to confuse or alienate existing customers. In this case, we'll develop your website built around your existing graphic design standards.
