Ecommerce Websites
It’s on ecommerce sites that usability most immediately affects the bottom line. The challenges break down broadly into two goals: provide a satisfying shopping experience, and inspire confidence.
Provide a satisfying shopping experience
The goals are to meet customer expectations, and to make it easy for them to find what they’re looking for.
- The Home page must immediately orient visitors, clearly indicate what you sell, and provide easy navigation to products.
- Landing pages (or category pages) must help build momentum, reassure visitors they’re heading in the right direction and lead them to the ideal product. More about landing page optimization.
- The site’s Search function must be properly located and function well, providing meaningful results. More about site search.
Inspire confidence
The most important factors for building customer confidence include:
- Professional-looking site design, good navigation.
- Product pages that provide the information customers are looking for and showcase goods in a favorable light.
- Copywriting that clearly communicates product benefits and persuades customers to take action.
- Fair delivery and return policies, clearly stated.
- A streamlined checkout process. Read about conversion funnel analysis.
- Privacy and security assurances exactly were needed.
For more on how to optimize your Ecommerce website, contact us.
