Usability Self Assessment

Find out how your website scores in terms of usability standards by taking a few minutes to complete this questionnaire. After you complete all sections you'll see how you scored out of 90 possible points.

1 Image & Branding

2 Architecture & Navigation

3 User Friendliness

4 Page Layout & Design

5 Persuasion & Conversion

6 Copywriting

7 Shopping Cart

8 Technical & Functional

9 Search Engine Appeal

10 Calculate Conversion Rate

• 1. Image & Branding
• 2. Architecture & Navigation
• 3. User Friendliness
• 4. Page Layout & Design
• 5. Persuasion & Conversion
• 6. Copywriting
• 7. Shopping Cart
• 8. Technical & Functional
• 9. Search Engine Appeal
• 10. Calculate Conversion Rate

By exiting, you will lose all data entered into the usability assessment.

Image & Branding
	YES	SOME	NO	DO NOT KNOW
Are Unique Value Propositions established?
Does the site establish credibility and trust?
Is the site professionally designed and written?
Is the site’s purpose and areas of business obvious?
Does the site boost goodwill by knowing what customers want?

Architecture & Navigation
	YES	SOME	NO	DO NOT KNOW
Are all sections of the site organized in a similar fashion?
Are links grouped by popularity?
Is navigation simple, intuitive and consistent?
Is the site structure well-organized and easy to understand?
Is content organized into logical groups?

User Friendliness
	YES	SOME	NO	DO NOT KNOW
Are product descriptions accurate and concise?
Are repeat visitors treated differently than new visitors?
Can users skim & scan all the text?
Depth of Information – Is the site a useful resource?
Can users adjust font sizes?

Page Layout & Design
	YES	SOME	NO	DO NOT KNOW
Are pages compliant with eye-tracking principles?
Is the most important information above the fold?
Is the purpose of each page clear?
Is the site professionally designed?
Do pages display properly no matter the screen resolution?

Persuasion & Conversion
	YES	SOME	NO	DO NOT KNOW
Are there calls to action?
Are you encouraging referrals?
Does the site qualify its visitors?
Is the copy expressly written for the web?
Does the site build shopper confidence?

Copywriting
	YES	SOME	NO	DO NOT KNOW
Are there strong calls to action on every page?
Does the copy stress benefits, not features?
Is the language and voice suitable for your audience(s)?
Is the text scannable?
Are keywords woven into the copy?

Shopping Cart
	YES	SOME	NO	DO NOT KNOW
Are items easily added or removed?
Are third party reinforcement messages used (BBB, Verisign)?
Do you offer alternative payment options?
Is the transaction process easy to navigate?
Do you offer assurances (i.e. privacy, security, return policy)?

Technical & Functional
	YES	SOME	NO	DO NOT KNOW
Are site page-sizes optimized for fast downloading (<100K)?
Does the site work with multiple operating systems?
Is the site designed with minimum of flash, multimedia and frames?
Is the site multi-browser compliant?
Are all forms working properly?

Search Engine Appeal
	YES	SOME	NO	DO NOT KNOW
Are alt and meta tags used consistently?
Are incoming and outgoing links optimized?
Are keywords included and used properly?
Are page titles properly optimized?
Do page titles make sensible bookmark names?

Calculate Conversion Rate 1. Enter last month's number of unique visitors : 2. Enter the number of successful transactions last month : 3. Enter the number of leads successfully generated last month : * Mandatory Field * Web Site :
*This section scored separately from the Usability questionnaire