Traditional Search Engine Optimization – aimed at boosting natural rankings – is still critical. But Pay-Per-Click (PPC) marketing has several advantages:
With PPC, you arrange to have your website appear in the search engine's "sponsored results" when searchers enter specified key phrases.
For each key phrase, you predetermine how much you are prepared to pay each time a searcher clicks your listing. The higher you "bid" for each key phrase, the higher your site will rank in the sponsored search results.
Though simple in concept, this system can become immensely complicated in practice. It can also become very expensive if you don't bid wisely and set appropriate limits.
This requires an in-depth understanding of how your target audience uses language to search for your products or services. The best search terms are the "hidden treasures", i.e. the phrases your customers actually use, but your competitors don't know about.
This can get very complicated. Bidding schemes must constantly be tested and revised, to ensure maximum return on investment. If your campaign is managed keyword by keyword, it's easy to waste money in PPC. What's required is an integrated strategy, where the budget is carefully allocated to the keywords that make the most net profit.
We have the tools and experience to:
Take the guesswork out of PPC. Let the professionals at VKI Studios ensure you're getting the highest possible return on your PPC campaign.
