The online copywriter must reach two audiences:
To an extent, the needs of the two audiences overlap. Good, relevant copy will appeal to both. And in all our copywriting, we strive to reach both. In reality, however, copy must sometimes be optimized to appeal to one audience over another.
Here, the focus is on persuasion.
As these pages must be compelling to your customers, extra care must be lavished upon them. They must be polished to perfection, and therefore require more time to write than pages aimed primarily at search engines.
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Press Releases are very useful for reaching both audiences:
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Boost your search engine visibility:
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