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Copywriting: Connecting With Web Users

The online copywriter must reach two audiences:

  • Your Customers
  • The Search Engines

To an extent, the needs of the two audiences overlap. Good, relevant copy will appeal to both. And in all our copywriting, we strive to reach both. In reality, however, copy must sometimes be optimized to appeal to one audience over another.

Content Development: Writing for Customers

Here, the focus is on persuasion.

  • Grab your visitors' attention
  • Build their interest
  • Persuade them to take action
  • Search engine visibility is a secondary goal

As these pages must be compelling to your customers, extra care must be lavished upon them. They must be polished to perfection, and therefore require more time to write than pages aimed primarily at search engines.

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Press Releases: Building Brands… and Links

Press Releases are very useful for reaching both audiences:

  • Reach your customers and promote your brand
  • Reach the search engines and build incoming links

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SEO Copywriting: Writing for Search Engines

Boost your search engine visibility:

  • Boost your rankings by adding keyword-rich text
  • Maintain rankings by adding several pages per month
  • Low cost per page

More About SEO Copywriting »