Recently, directories have taken on a new importance in search engine optimization and all three major search engines now look to see if your website has been approved by "human edited" directories. Online directories can increase your site rankings.
As you know, one of the toughest aspects of search engine optimization is the process of building high quality incoming links. And it's currently the single most important thing you can do to improve your rankings. The more inbound links a page has, the more popular it is - and search engines like popular pages.
The online directories, such as Yahoo and DMOZ display human-edited search listings and provide listings for a number of community sites including America Online (AOL), MSN, Google, and Netscape. Like links from other websites, the links that you build in online directories increases your own website's ratings, depending on how well the directories are rated.
By being indexed in these major directories, you will achieve the highest rankings possible for your site. Becoming indexed with online directories can be tricky however; fortunately through years of experience in the search engine arena, our Internet marketing team has developed a successful strategic approach toward indexing client sites at the top of the online directories.
We recommend that our clients participate in 100 general-topic web directories. Some of them are free and some charge a fee. Directories are an excellent resource as they are considered expert websites, and each link from such a directory is a true one-way vote for your website, which, in turn, will dramatically improve your search engine rankings.