Email marketing is among the most cost effective of all Internet marketing techniques.
Currently, 70% of North Americans buy products in response to email marketing. You too can use proven and ethical techniques like electronic newsletters, e-flyer campaigns, new product announcements and special offers to:
VKI Studios engages exclusively in permission-based email marketing. Such activities are not only ethical; they’re also effective. Because people who want to receive your emails are much more likely to respond positively.
You need to reach the maximum number of potential customers, at the lowest possible cost. And it’s here that email marketing truly excels.
Compared to snail mail, email marketing typically produces:
Email marketing is extremely efficient at driving new customers to your website. Two great ways of generating new customers through ethical emailing are:
One of the best ways of building relationships with your customers is to provide newsletter services. By appealing visitors who have shown interest by signing up to receive further information, you can:
Another great technique is sending autoresponder emails, the most familiar example being the “Thanks for your purchase” email. Autoresponder systems, when implemented properly, are great for building your contact list and keeping in touch with customers.
VKI Studios takes a scientific approach to email marketing. Using discount ladders and recency / frequency modeling, we custom-tailor emails to suit each recipient.
For example, it’s well established that ecommerce customers who have purchased frequently or (especially) recently are far more likely to respond to emails than those who haven’t purchased in months. Armed with this knowledge, we can offer:
In doing the above, we maximize the lifetime value of your customers, ensuring the highest possible returns, at the lowest possible cost.
Email marketing is a completely separate method of attracting customers from Search Engine Optimization (SEO). That means the business you gain will be in addition to what you gain through SEO. For the greatest return, it is always best to use both methods.
At VKI Studios, we’re well equipped to help you with any or all of the above techniques. To find out how you can benefit from ethical email marketing, contact us today.
