On-Page Search Engine Optimization (SEO)
On-page SEO deals with items over which you have complete control: the actual content and coding of your website. Because
you can control these factors so easily, they're usually the first things you should optimize.
- Title Tags – The most important ranking factor on your page
- Meta Tags – The description is your sales pitch
- Keywords in Header tags (especially H1 tags)
- File Names – Use of keywords in file names
- Alt tags – Properly labeling of images and buttons
- Links in the navigation – Use keyword-rich internal links
- Links in the body content – Links to authority websites
- Page Size – Keep page sizes under 100Kb
- Sitemap for spiders and robots
- Page and domain name age
Correcting SEO Blunders
In addition to the above, we examine the design and coding of your site to ensure it doesn't contain any common on-page
SEO blunders, including:
- Session IDs used in the URL string
- Flash navigation
- Dynamic URL strings with too many variables
- Frames
- Image maps
Next Up: SEO Copywriting
Once you've taken care of all those little things that make such a big difference, it's time to move on to the next
stage of on-page optimization: the actual body text on your website.
Discover the secrets of SEO Copywriting »
