Most aspects of SEO involve competing with other websites. Link building – in the form of link exchange programs – is the exception. Higher rankings are achieved by cooperating with other websites, to the benefit of both parties.
Get connected to the online community with direct access to websites that are similar to yours. For each link that you allow on your website, you will get a link on another site. Relevant links draw customers who are already interested in the types of products or services you have to offer.
In ranking websites, search engines rely heavily on:
The more links that point to your website, the more closely related the linking websites appear to be, and the more important those sites appear to be, the higher your search engine rankings will be.
Every site that links to yours is in effect a "vote" for your website. But some votes count more than others.
When our link exchange specialists go to work on your campaign, we specifically target websites whose votes matter most: themed websites, and expert websites.
Themed websites are sites that are topical to your offering; their relation to your site is based on content. Since consumers frequently use the Internet as a research tool, they often search a variety of similar websites to collect and compare information on their preferred topic. This is why links in a relevant website will bring people to yours.
Expert websites are sites that the search engines view as experts on a particular subject. They generally contain more credible, often academic, information on their subject. This means that they are used frequently as resources by those who are interested in technical information and are often more experienced in the field. These sites are ranked quite high by search engines and will, therefore, boost your site's rankings quicker.
Your VKI link acquisition specialist will find, check and add new links to your website from both of these categories. It is important to remember that the higher a site ranks, the more effectively it will bring your sites ranking up.
Every month, a link acquisition specialist will work on your reciprocal link campaign for an agreed number of hours. They start by creating a resources section on your website. Then they work on your behalf,finding and adding relevant reciprocal link partners. We will work on building you powerful link exchanges until you have achieved a sufficient amount to increase your search engine rankings, without overloading your site with unneeded links.
