Small businesses wishing to deploy a website (B2B or B2C) will
require a "web address" or Internet Domain Name. Most business web
hosting companies sell domain names for a nominal cost or provide them free
when the business web hosting services that they offer.
Unfortunately, it is often difficult for small businesses to obtain the
domain name that they would most prefer. Many of the best ".com" names
were purchased years ago. Although it is possible to buy
one from an existing domain owner, the cost of procurement can be far to
high for most small businesses.
Fortunately, there are plenty of great domain names available in TLDs
(top level domains) other than ".com", ".net". and ".org". National
TLDs are websites such as ones that end in ".us" (United States), ".ca"
(Canada) or ".de" (Germany).
If your business web hosting company does not sell domain names for your
company or region (e.g. ".eu" for Europe), there is normally no problem purchasing it from
another domain registry service and then "pointing" that domain
name to the web server
where you plan to host your business website. Any domain name can be
hosted in any country. For example, a ".ca" domain name can be hosted
in the USA.