A small business must always think about search engine marketing when designing its website or making web hosting decisions.  There is no value to build a website if it doesn't rank well in the major search engines.  Fortunately, there are many things that can be done to increase the visibility of your website in search engines.  They include the following:

	use words and phrases on your site that searchers would use in queries
	create a web page title (meta tag) that clearly summarizes page content
	create a meta tag description that details web page content & attracts visitors
	don't use "drop-down" lists for website navigation
	don't use "frames" on your web site
	don't include information content solely in image format
	create great content that encourages others to link to your website
	don't require visitors to enter data or to press buttons to display content
	ensure that your website doesn't violate search engine policies
	minimize the use of graphics and file size so that web pages load quickly
	avoid changing directory or file names once your site is published

There are a number of tools available to help you discover key words that people use to find information on the Internet:

Wordtracker.com (paid keyword service; 30 day free trial)

Keyword Selector (free keyword service)

Keyword Discovery (paid keyword service)

Adwords Keyword Idea (free keyword service)

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