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use words and phrases on your site that
searchers would use in queries |
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create a web page title (meta tag) that clearly summarizes page
content |
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create a meta tag description that details web page
content & attracts visitors |
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don't use "drop-down" lists for website
navigation |
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don't use "frames" on your web site |
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don't include information content solely in image format |
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create great content that encourages others
to link to your website |
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don't require visitors to enter data or to press buttons to display content |
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ensure that your website doesn't violate search
engine policies |
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minimize the use of graphics and file size so
that web pages load quickly |
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avoid changing directory or file names once your
site is published |