You can gain incredible insight into your customers simply by having us analyze your on-site search logs. Based on these insights, you can make small changes to your website that produce big results.
Understanding how your customers search allows you to:
Whenever customers use your on-site search function, they're giving you valuable information: they're telling you what they're looking for.
By analyzing your search logs, you gain an understanding of what customers want to see on your website. And that, in turn, gives you a clear blueprint to improving your website. Let's look at a few examples.
If your search logs include a high number of searches for "contact" or "phone number", this probably indicates that your contact information is not prominent enough.
Another example: let's assume you operate a travel website, and your call to action reads "reserve". If your search logs reveal a large number of zero-results searches for "book", you've just been given a hint as to how you might be able to improve your call to action: try testing "book now".
If your search logs reveal an increase in searches for one of your products, perhaps it's time to make that product more prominent in your website.
If your search logs reveal zero-results searches for a product you don't carry, maybe you should add such a product to your line?
First, we look at your customers' search patterns. Just a few of the things we consider:
By understanding your customers' search behavior, you gain insight into:
Once we provide you with these insights, it's a straight line to improving your website's performance. Don't delay. Find out how customers are using your on-site search function – and how you can use this information to boost your ROI. Call us today!
