Analytics Audit
The roadmap to becoming a data-driven business
Does your web analytics package lack organizational impact? Does it churn out countless pages of questionable data, which nobody ever looks at? It doesn’t have to be this way...
Configured properly, a web analytics package will:
- Collect accurate, relevant data
- Distill it into a compelling format
- Deliver it directly to those who can act on it
It will answer critical business questions on performance and improvement opportunities; it will deliver data that’s so valuable and compelling, your staff will want to use it.
Are you getting maximum value from your analytics solution?
A VKI Studios Analytics Audit provides fast, accurate answers to these questions:
- Relevancy: Is your analytics solution collecting information you need?
- Reliability: Is it providing accurate data?
- Usability: Is it presenting data in actionable summaries?
- Delivery: Is it sending information to the right people?
An audit will answer all these questions, and give you a detailed roadmap to becoming a data-driven business.
What we do… for starters
We’ll examine literally dozens of aspects of your web analytics setup and performance. Just a few of the issues we consider are:
- Goals and funnels: Have you clearly defined website goals, and the paths taken to reach them? Is your analytics package revealing how visitors navigate your site?
- Visits and visitors: Are they defined and measured correctly? For example, who is considered a “unique visitor”?
- Session tracking: If you track visitors with cookies, are you doing so properly?
- Segmentation: Is your data being properly segmented, for example organic vs. paid-search visitors?
- Page views: How is a “unique page view” defined?
- Rich media: Can you track deep website activity when using technologies like Ajax, Flash, streaming video, etc?
- Contamination: Is your data being corrupted, for example by including employee/vendor website use?
But that’s not all…
Unlike many other analytics consultants, we go beyond the purely technical issues and consider important practical considerations like:
- Usability and Presentation: Is data presented as a clear and compelling summary, making critical factors clear at a glance? Or is your analytics solution providing so much data that its meaning is obscured?
- Data Integration: Is your analytics package set up to work seamlessly with other data sources (CRM software, inventory management, etc.)?
- Delivery: Is data being sent to the right people, i.e. those who can act on it?
What you get
Once we’re done, you will get a clear roadmap to getting maximum value from your analytics solution.
- An impartial evaluation of how well your analytics package is currently collecting and summarizing data
- An explanation of how it should be collecting and summarizing data
- A detailed, actionable guide to making the necessary improvements
Take the first step to becoming a data-driven business. For more on our Analytics Auditing services, contact us today.
