Thomson FindLaw today announced a partnership with the Consumer Attorneys of California (CAOC) to educate members of the group on how to market themselves and their law firms more effectively online in an increasingly competitive market. FindLaw, a business within The Thomson Corporation (NYSE: TOC; TSX: TOC), is a leading provider of Web sites and other online marketing and client-development services to the legal industry.

As part of the partnership, FindLaw will furnish the CAOC with resources to help members generate new business with qualified prospects and build stronger, more profitable relationships with existing clients, including educational seminars for member attorneys, special product promotions, sponsorship for association events and support through advertising and article placement in FORUM, the CAOC’s member publication.

FindLaw will make its first appearance to CAOC members as a new partner at the CAOC 45th Annual Convention, Nov. 16–19, at the La Costa Resort and Spa, Carlsbad, Calif. In addition to serving as the sponsor of the keynote speaker luncheon at the convention, FindLaw will reach out to attending attorneys through an exhibit space and a presentation during the convention’s vendor showcase.
 
Connecting through bar associations
Partnering with bar associations, continuing legal education providers and other legal industry organizations is a key element of FindLaw’s overall strategy to build long-lasting, productive relationships with attorneys and law firms. According to FindLaw Vice President and General Manager Scott Kinney, playing an active role at conferences, seminars and other bar association events enables FindLaw to connect on a more meaningful level with a wider audience of attorneys and provide valuable information and educational opportunities related to online marketing and client relationship development. 

“Effective and efficient use of the Internet is crucial to the success and growth of a legal practice, and our mission is to provide attorneys with the tools and resources necessary to take their practice to a higher level,” said Kinney. “We are excited to partner with the Consumer Attorneys of California in this respect, and we look forward to continuing our efforts to connect with attorneys nationwide through proactive relationships like this one.”

The CAOC is an organization of more than 3,000 California attorneys who represent plaintiffs and consumers in predominantly personal injury cases.

Thomson FindLaw
Thomson FindLaw, a division of Thomson West, is the legal industry’s most effective provider of online marketing and client development services. FindLaw provides law firms with Web sites and other online marketing services that generate new business with qualified prospects and build stronger, more profitable relationships with existing clients. Attorneys can also be prominently listed on our Web portal, FindLaw.com, the world’s most-visited legal information site. To schedule an appointment with a FindLaw online marketing consultant, call 1-866-44FINDLAW (1-866-443-4635) or e-mail west.info-findlaw@thomson.com. Visit www.lawyermarketing.com for more information about the importance of law firm marketing.

The Thomson Corporation
The Thomson Corporation (www.thomson.com) is a global leader in providing essential electronic workflow solutions to business and professional customers. With operational headquarters in Stamford, Conn., Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, scientific research and healthcare.  The Corporation’s common shares are listed on the New York and Toronto stock exchanges (NYSE: TOC; TSX: TOC).

Jay Pawlowski
Thomson Legal & Regulatory  
651-687-4902
jay.pawlowski@thomson.com