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Topica Resource Center Tools & Ideas for Your Online Marketing Success
Welcome to Topica’s Conversion Marketing Resource
Center. Our team of experts continually produces industry-leading webinars, articles
and best practices trends to help you build and manage your own successful email
marketing programs. To receive the latest updates on email and conversion marketing
and to be informed on a monthly basis about new webinars and updates to the Resource
Center, sign up for our newsletter.
| • | Case
Studies
Discover how Topica has helped companies achieve their goals
with email and conversion marketing. Learn more about our most recent success
stories… | | | • |
Best Practices
New laws, developments, regulations, case laws and industry initiatives in email
marketing… | | | • |
Topica Events
The quarterly
calendar of Topica’s upcoming webinars and trade show appearances. |
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Downloads
Past webinars,
white papers, datasheeets and more, available free for download. |
| Thursdays, 11 a.m. Pacific Time
Getting
Started with Topica
If you're new to Topica and
need a tour of the application, or if you want a refresher on some of our features,
join our weekly Getting Started Webinar. It's an informal discussion and tutorial
on everything from integrating your data to setting up welcome campaigns as automated
messages. Thursdays at 11:00 a.m. Pacific Time.
Register
Now... | |
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PREMIUM
DOWNLOAD
Field
Guide to Practical Online Benchmarks
To work from a set of metrics
actually targeted to your specific business, sector,
promotions and campaigns, you need Practical Benchmarks—
a set of baselines you generate yourself from your
existing business. This whitepaper provides the
latest Ivory Tower industry Benchmarks, explains
their limitations, reveals a step-by-step guide
to building and tracking your own Practical Benchmarks,
and closes with a short glossary. Register
now for this premium download. |
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Basics
of Website Visitor Conversion
This whitepaper
is a practical guide to acquiring more online leads and converting those leads
into paying customers. Learn how to increase your revenue and grow your online
business by making your website and email campaigns more efficient, not through
spending more on driving traffic.
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Format: Adobe Acrobat PDF
Size: 2.2 MB |
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| TRUSTe
Email Privacy Seal Webinar
TRUSTe is offering
Topica customers an email privacy seal program designed to build consumer confidence.
The ‘We Don’t Spam Seal’ from TRUSTe lets consumers know they
can trust you with their e-mail address. Learn how you can boost your e-mail subscriptions
by 7% or more with this exciting new program!
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Format: Microsoft PowerPoint Show
Size: 1.5 MB | |
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Plan
Your Conversion Marketing Campaign
The fifth
in Topica’s five-part Educational Webinar series. Building your email marketing
and conversion campaign is easy, if you have a "blueprint" to guide you. A plan
will not only save you time and money, it can help you to focus your marketing
efforts, making your campaigns more successful.
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Format: Microsoft PowerPoint Show
Size: 1.4 MB | |
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Components
of Conversion Marketing
Online marketing has
evolved! Today's marketers are weaving together data capture, automated messaging,
segmentation and targeting in an integrative approach known as Conversion Marketing
— and building stronger relationships with their leads.
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Format: Microsoft PowerPoint Show
Size: 2 MB | |
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Control
the Challenges of Email Marketing
It's a harsh
climate for email marketing — blocking, filtering and bounces — but
the good news is, you can take control. Learn how in this third installment
of Topica’s five-part Educational Webinar series.
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Format: Microsoft PowerPoint Show
Size: 580k | |
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Elements
of Successful Email Messages
The second in Topica’s
five-part Educational Webinar series. The agenda includes: subject lines that
get them at “Hello”, Do’s and Don’ts for message content
and design, and how to provide offers that convert visitors into customers.
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Format: Microsoft PowerPoint Show
Size: 3.3 MB | |
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| Topica
makes it easy for our worldwide offices to more efficiently and effectively communicate
with their clients and prospects on their own. | |
James Taylor
Web Designer
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