Sponsored Matches
Sponsor Results are sites that pay for placement in search results on terms that are relevant to their business. These listings are provided by Overture Services, a wholly owned subsidiary of Yahoo!, and appear on AltaVista Search results pages.

You'll see Sponsor Results when they're relevant to the specific search terms you used. For example, if you search for "digital cameras," you'll see Sponsor Results for web sites that provide information about or sell digital cameras. The AltaVista Search results pages separate Sponsor Results from other results so you can tell them apart. For more information please see Sponsor Results or, if you are interested in participating in this program, please see Overture Advertising. Sponsored Matches are search results provided by paying advertisers. Sponsored Matches are provided by Overture, Inc., which generates highly relevant search results by allowing advertisers to bid for placement order based on specific search keywords.

These results are then distributed to 85% of active Internet users through some of the world's most popular and well-known Web sites.Overture is a leading provider of pay-for-performance search. For additional information on listing with Overture for distribution on AltaVista and other top search sites, please click here.