Privacy on the TransLink Web Site
Because we receive certain types of information from visitors to the TransLink web site, we want visitors to understand the terms and conditions regarding the use of that information.  The following privacy statement discloses what information we receive and how we use it.

What type of information does TransLink collect at its web site?
The information we collect depends upon what individuals do when visiting this site. In general, we collect two types of information: 1) personal information individuals supply voluntarily; and 2) aggregated information about web site users as a whole.

Personal Information
We may collect personal information when individuals submit comments to TransLink or register for online contests or other promotional programs we may offer.  This personal information may include individuals’ name, email address, phone number, street address, etc.

Aggregated Information
We collect certain types of information about general activity at the TransLink web site.  This does not include personal identifying information, but does include how many times TransLink’s web site has been visited, what pages or search terms have been requested most, what domain names (i.e., www.google.ca) visitors have arrived at our web site from as well as the date and time of each visit.  TransLink gathers and compiles this information into an aggregate form for statistical analysis and reporting purposes.  These reports track web site activity overall rather than on an individual level.

TransLink uses third party measurement software to gather and compile aggregated information.  This software does not collect, track or have any access to personal information received at the TransLink web site.

How does TransLink use this information?
The personal information supplied by visitors to our web site is used for the purpose of fulfilling individuals’ requests (i.e., seeking information, inquiring about employment opportunities, entering contests, etc.).  TransLink does not sell, trade, or rent individuals’ personal information to anyone, or otherwise disclose it except: 1) when the purpose and manner of the disclosure has been provided to the visitor prior to their providing the information, or 2) when disclosure is required or authorized by law.

We may send to individuals, from time to time, email or other communications containing information about TransLink which we believe will interest them.  We may use individuals’ personal information to contact and correspond with them, send them information we feel may be of use to them, to respond to their inquiries, and enhance and assist with their use of our web site.  Individuals who prefer not to receive this type of information are asked to please let us know by contacting us at custrel@translink.bc.ca (attention: Marketing) or by regular mail to TransLink, Suite 1600 - 4720 Kingsway, Burnaby, BC V5H 4N2, attention: Marketing.

Aggregated information does not include personal identifying information and therefore such information will not identify individuals.  We use aggregated information to assist in determining a number of things such as which areas of the TransLink web site customers frequent based on traffic to those areas; peak traffic hours of use, etc.  This helps us continue to build a better web site.  We may disclose aggregated information to third parties (such as advertisers) or include it in public records.

Cookies
A cookie is a small data file that web sites commonly send to browsers.  A cookie file contains information that can identify individuals anonymously in order to track traffic patterns and add functionality to the web site.  Cookies don’t identify people personally, but rather identify their computer when they visit our site.  A cookie can’t read data off hard disks or read cookie files created by other sites.  A browser can be set to warn the computer user before accepting cookies. In this case, the computer user will receive the warning message with each cookie.  The computer user may choose to refuse cookies by turning them off in their browser.  One does not need to have cookies turned on to use the majority of the TransLink web site, however one may need to them in certain areas of the site to perform certain functions.

Parents
TransLink encourages parents and guardians to be aware of how their children spend their time online and to participate with them in their online activities.  Visitors to the TransLink web site who are under the age of majority should not submit any information without the consent of a parent or guardian.  Visitors under the age of majority who are eligible to win prizes through a TransLink contest are never awarded these prizes unless their parent or guardian has signed all appropriate declaration and release forms.

Updates
If we decide to update our privacy policy, we will update this page so that visitors are always aware of what information we collect, how we use it, and under what circumstances we disclose it.  TransLink reserves the right to update this privacy policy at any time. 

Consent
By using the TransLink web site, visitors consent to the collection and use of information as described above.

Questions and Concerns
Personal information collected in accordance with this policy relates directly to TransLink’s marketing and consumer research activities and is collected pursuant to section 26(c) of the British Columbia Freedom of Information and Protection of Privacy Act.  If you have any questions concerning the collection of this information, please contact TransLink’s Privacy Officer, Suite 1600 - 4720 Kingsway, Burnaby, BC  V5H 4N2  Telephone: (604) 453-4537.