Crafted Media Assists with Taxing Redesign

28/08/08

Full service creative & marketing agency, Crafted Media, announced today that it has been appointed by TaxAssist Accountants to redesign its online presence.

taxassist.co.uk, which serves the tax and accountancy needs of small businesses throughout the UK, has grown organically in the past two years with a multitude of information, so content re-organisation is a key consideration.  In addition, the website requires a visual refresh, an improved user experience and increased visibility within search engines.

TaxAssist Accountants’ Marketing Manager, James Mattam said:  “As over half of our new business comes from the internet we felt it was time to improve our website in order to convert more business. Our current website does not sufficiently reflect our size and capabilities and we need the right creative company to take us to the next level.

 “I’ve met with three other agencies who gave good pitches but Crafted Media appealed the most. Their portfolio was important to us as it proved they were not limited to designing standard sites and could achieve a new direction for TaxAssist Accountants. They were also very open and honest in the meeting and gave us confidence we were spending our budget in the right way."

Crafted Media’s Business Development Director, Brad Warwick added: “There is enormous opportunity for TaxAssist Accountants to harness its user base more effectively by promoting the wide range of services they provide through their network of over 160 accountants.

 “An improved user experience for the site’s audience will encourage greater interaction and result in increased enquiries both for new clients and cross selling of related services to existing customers.”