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AndrewW
Posted: Wednesday, September 17, 2008 4:34:32 PM
Rank: Active Poster
Groups: Member

Joined: 9/17/2008
Posts: 3
Location: PA
 As a Fundraising organization, we have a tough time getting people to open our email marketing.

Has anybody here found a good way to increase open rates through the use of creative Subject Lines? It is hard to be too creative when dealing with an incurable disease (in our case), but I am desperate to get more people to open our emails! Where do you draw the line between creative and inappropriate?

Thanks!
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DadBlaze
Posted: Thursday, September 18, 2008 7:34:55 AM

Rank: Ambassador
Groups: Business Partners, Member

Joined: 7/29/2006
Posts: 2,772
Location: FL
 Here is a post in the forum that lists the best (and worst) subject lines.
Ron Blaisdell
Florida DeMolay
http://www.fldemolay.org/
Newsletter Archive
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AndrewW
Posted: Friday, September 19, 2008 11:52:13 AM
Rank: Active Poster
Groups: Member

Joined: 9/17/2008
Posts: 3
Location: PA
 Thanks Ron -- that helps clarify the issue.
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