HTP Company can help you with affordable search engine optimization or sometimes referred to as search engine positioning, SEO, search engine optimization professional, etc.

SEO keywords are the most difficult to achieve high ranking on because you are competing against all the top experts. I like to think of search engine optimization like the search engine business. Five years ago who would have thought Google would surpass Yahoo as the leader in search engines. Now it seems like no other company will ever be able to become more popular than Google. It is funny how these major changes may happen in any industry.

Back to search engine optimization (SEO), the biggest and original company is iprospect.com . They achieve excellent results for their clients and they do charge a lot. SEO is hard work and takes many hours of work on an ongoing basis to meet client's objectives. We feel we can offer the same level of excellent service that iprospect can offer at a lower cost to our clients.

When I talk with business executives and owners of small to large public corporations it is amazing how wide the range of knowledge is regarding search engine optimization. Some Vice Presidents and CEO's have never heard of search engine optimization and some could do the actual work themselves if they wanted to.

What good is an excellent business or web site if nobody sees it?

We can help increase your revenue.

HTPcompany.com provides marketing, Internet advertising, search engine optimization and sales consulting for businesses, web site promotion and lead generation.

For companies trying to improve their online sales results, increase brand awareness, and maximize their Internet marketing investments, selecting the appropriate search engine positioning partner is paramount to achieving your Internet marketing objectives. Internet marketing service providers are not all the same.

We offer pay-per-click services, keyword research, rich content development, web metrics, link popularity strategies, results reporting, etc. There are many issues to consider during your search engine positioning vendor evaluation process. Please contact us so we may discuss these issues with you. I personally guarantee your success if you learn and follow my proven proprietary methods.

Since Google is the most important search engine to optimize for please click on the following link to Google to learn more about their policies and procedures.

We have invested way too many hours reading what other SEO experts have written about ranking well on Google. In general Google does not say much officially about any matters relating to ranking well on their search engine. Except to say, do not use any tricks and have excellent content. Well of course it is much more complex than that. Google uses a set of over 100 algorithms to evaluate a web site and rank that web site in its index (database). This is an official Google comment I have read in a PageRank technical paper.

We can vouch for and recommend the following companies based on merit. We know them and suggest you investigate any company you do business with for yourself. We have been happy with the companies listed below.

If you want to see who Google says links to your web site, type link:www.YourDomainName.com at the Google search bar. There are debates by SEO experts over how important your PageRank (how many and how important the sites are that link to your web site) is. Please phone us at: 805.493.4450 in order to discuss the details of how to achieve high rankings on Google. Another tip that seems to help your Google rankings, starts with choosing your domain name. If you type keyword phrases on Google it is interesting to see how many top ranking sites have part of their keyword phrase in their domain name. For example search for: software sales company, on Google and see who comes up in the top five.

Most of the major search engines have methods to give the very top positions for competitive keywords (e.g. shopping, money, cars, etc.) only to companies who pay, have excellent content and perform search engine optimization.

We can build high quality web pages that are optimized to rank well with the search engines and will send 20,000 to 200,000+ visitors to your web sites per year. These top quality web pages and complete web sites are full of excellent content, written and developed by hand, optimized and take keywords that buyers of your type of products and services would type in at the major search engines (LookSmart, Yahoo, MSN, Overture, Excite, Goggle, etc.) and send these potential customers to your web site(s). These search engines receive over 2.8 billion visitors per year.

We have unique software and methods to optimize meta tags, keywords, headings and titles so that we achieve top ten rankings in the search engines. Only use two or three keyword phrases in the title for each web page. You need to focus the writing of the pages text on those two or three keyword phrases. An Example of this would be:

Divorce Lawyer California, Southern California Family Law, Southern California Mediation Attorney as the title for LegalCounseling.com

Furthermore we register these pages on an as needed basis with all the major search engines. We perform statistical analysis of your web site compared to the top ranking web sites for your selected keywords.

When should you submit your web site?

HTPcompany offers advertising solutions, you can purchase pay per visitor and/or CPM basis.

You could pay a major search engine company anywhere from $0.45 to $5.70 per visitor for targeted search engine traffic, or $320-$550 per page they created. Banner ads do not generate highly targeted search engine traffic.

We will create highly targeted search engine traffic for a lower cost and host these web pages on our server. Plus placement of your web site in other pay per click search engines. This process takes many hours of time to manage.

Frequently Asked Questions

Thank you for your questions. I will answer some of your questions and concerns below.

Regarding Search Engine Optimization, it is not as simple as you might think. First I need to choose the keywords. Choosing the best keywords for your web site is a process that takes many hours of work and research. If I choose the wrong keywords, all the work that follows is in vain. The rules for top rankings are different for each search engine. E.g., a web page I create for MSN, needs to be altered to rank high with Excite, Hotbot, Google, MSN, Yahoo, etc. These search engines receive hundreds of millions of visitors a day.

Click here to learn how search engines work.

Search engines tend to favor pages that are simple, rich in plain text, and easy to index. I have to create separate pages for one to three keyword phases in order to rank well with different search engines. I must perform extensive research and develop rich excellent content for each web page and web site. I then optimize each pages meta tags (only a few search engines currently use meta tags, this could change over time), keywords, headers and title. Next I need to create new domain names or directories on your or my server. These web pages are then FTPed to the server. Then we must program our computers to submit each page to the 20 major search engines on an as needed basis. About once a week to once per month I need to re-optimize each page depending on how competitive the keywords are. It takes 70 - 210 minutes to complete this process for each web site page.

I have tried every form of advertising for my web sites and have found that high quality web pages and sites are an excellent and cost effective form of advertising.

We can use your domain name(s) or create new keyword rich domain names for you. We prefer to host the web sites and web pages on our computers so we may have easy access to make changes to the web sites and web pages so they rank higher with the search engines. In order to achieve the best results we generally have to go though several change iterations, and weekly or monthly optimization. Web pages generally rank higher if they have many other web pages and web sites linking to them.

Thank you for your support, we appreciate your business. Please bookmark this page or make us your home page, and visit us again soon. Please see the other products and services we offer below.

Software and search engine optimization.

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