The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. Learn more about your place in the WAA.

Quick News: Find out how over 600 web analytics parishioners are planning for the future and what this means to you. Get the WAA 2009 Outlook Survey Report Now! (available to members only)

Testing, Testing, Testing. Anybody Can Test. So Why Don't You?
February 5, 2009
12:00 PM EST / 9:00 AM PST
Open to Members and Non-Members

While digging for nuggets of insight in web analytics is one method of finding gold, the mainstream method is to improve success rates by testing alternative layouts, content, offers, ads, etc. and picking the winners. There are so many ways that web marketers can go after testing today: You can do it yourself. You can use free test automation solutions and of course high-end multivariate testing solutions. There are ups and downs to each approach. Which approach is right for you and how do you get off the couch and into the trenches now

Join our renowned panelists for an insightful discussion and join in with your own questions to the panel consisting of:

• Josh Manion, Stratigent
• Bryan Eisenberg, FutureNow, Inc.
• Akin Arikan, Unica

The session is produced by the Web Analytics Association (WAA) and is sponsored by Unica and the eMetrics Marketing Optimization Summit, Toronto, Canada, March 29-April 1, 2009.

Members login to access the archives and the 2009 Outlook Survey Report

WAA Announces Exciting Changes to Committee Structure

In an effort to increase WAA’s strategic and operational effectiveness – and more effectively harness its tremendous volunteer resources -- the WAA Board has voted to implement several exciting changes to the existing committee structure. The changes will help promote better communication between committees by focusing on the following key strategic priorities:

• Inform and educate the marketplace about the field of web analytics, champion the effort to create, train and certify web analytics professionals, and encourage institutions of higher learning to add web analytics to their curricula
• Provide relevant and useful data and insight into trends, best practices, and emerging issues facing the Web measurement and analytics industry
• Define web analytics measures in order to develop common vocabulary, definitions and standards for measuring and reporting web metrics
• Increase and promote the value of WAA membership

Learn more about the new Committee structure and how you can be involved.

WAA Base Camp Workshops:

• Toronto, March 29-30, 2009

Workshops are produced in partnership with: eMetrics Marketing Optimization Summit

The WAA Blog - written by WAA members

Come blog with us! The WAA Blog is an opportunity for WAA members to write to a larger audience. if you have any questions or would like to add your voice!

Recent postings include:

• A request for comments on the Knowledge Required for Certification documents.
• New Standards Definition Document announcement. Public comments requested!
• Winners of the 2008 WAA's Web Analytics Championship!