Content and media websites operate in highly competitive environments, each battling for eyeballs and customer loyalty.
The quality of your online experience will directly determine the success of your website. Owners of content-driven websites must constantly evaluate their website's "stickiness".
Web users have little patience with poorly designed websites and will not bother trying to 'figure them out'. Within seconds of their arrival, they'll decide whether they'll stay or leave. And with hundreds of other websites just a click away, the decision is all but made for them by a dysfunctional website.
Where visitors must pay for full site access, the online experience takes on even greater importance. Any usability glitches will leave a strong negative impression.
There's only one way to ensure your content-driven website provides the best possible customer experience: commission a rigorous usability evaluation. Properly done, a usability evaluation of your content-driven website will reveal its hidden stumbling blocks. Once these barriers are removed, your website's stickiness will improve dramatically.
