A conversion – whether a sale, a registration, a lead or other action – usually takes several steps. On a typical ecommerce site, for example, customers must:
At every stage, you'll lose some customers. That's inevitable. Our job is to keep your losses to an absolute minimum. To do this, we must locate and repair the "holes" in your conversion funnel.
The first step (the easy part) is to figure out exactly where customers are dropping out. The next step is to figure out why.
Using web analytics, combined with our knowledge of website usability best practices, we'll develop design alternatives for your key break-off points (the holes in your conversion funnel). We'll consider things like:
Next, we'll determine which of the new alternatives works best. This is done using multivariate testing, eliminating any guesswork.
We deliver a re-designed conversion process. One that's been tweaked to perfection to ensure the lowest possible customer drop-out. The benefits are clear:
Contact us today. Find out how a conversion funnel analysis will make your website a more effective business tool.
