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Omniture Analytics

Omniture Analytics Providing actionable, real-time intelligence on website traffic, Omniture can fundamentally change the way you do business online.

The problem is, less than 10% of Omniture clients take full advantage of its capabilities.

Omniture-certified professionals on staff

VKI Studios is an Omniture Showcase Partner. Certified by Omniture for both sales and implementation, we have the knowledge and experience to plan, implement and manage the many configuration options that make Omniture so flexible and powerful.

Our Omniture-certified professionals can custom-tailor Omniture’s web analytics products to meet almost any need, ensuring that Omniture’s promise of “Business Optimization” becomes a reality in your organization.

Omniture SiteCatalyst: The essential analytics tool

Omniture’s core product, SiteCatalyst is the most advanced web analytics product on the market. Offering unparalleled scalability and flexibility – combined with an intuitive user interface – SiteCatalyst helps you quickly see:

  • The most profitable paths through your site
  • Where visitors are dropping out
  • What’s driving critical success events
  • How different segments of visitors interact with your site

But SiteCatalyst can also do much more. For example, it lets you:

  • Easily create or modify dashboards, bookmark them for instant access and schedule regular delivery of data via email.
  • Map success events to the paths that generated them. For example, view click maps revealing which links lead to the most sales, leads, etc.
  • Integrate with Excel: Combine web analytics with operational and financial data, create custom graphs and charts, build dynamic forecasting models.

Beyond SiteCatalyst: Omniture delivers empowerment

Omniture now has an entire suite of web analytics products. They work seamlessly together, letting you use web analytics data to drive marketing execution:

  • Discover™: Create virtual focus groups.
  • Data Warehouse™: Get the complete picture quickly.
  • Genesis™: Integrate analytics with your online marketing applications.
  • SearchCenter™: Automate keyword bidding across multiple search engines.
  • Touch Clarity™: Get the right message to the right people at the right time.
  • Offermatica™: Optimize pages by running multivariate tests.

Business Optimization: with Omniture and VKI Studios, it can be a reality

When combined and implemented properly, Omniture’s web analytics products go far beyond simply collecting and analyzing web data. They automate the reporting of critical business information, placing it directly into the hands of those who can act on it.

The result: you and your staff are empowered to make real-time, data-driven decisions to improve website effectiveness.

Call or email us today. Find out how VKI Studios and Omniture make web analytics actionable.

Free Consultation