Careers/ Job Postings
Here at VKI, we are always scouting for top personnel to recruit to our expanding team.
We recognize the extraordinary potential that lies ahead in this rising company and we believe that its ultimate
success is measured by our people and the collaborative pioneering spirit they contribute - a team that pools together
diverse backgrounds and talents will generate a powerful synergy, where creativity and innovation transpire.
Job Posting: PPC (Pay-Per-Click) Account Manager
Posted date: March 16, 2009
Open until: April 3, 2009
Responsibilities
As a PPC Account Manager, you will manage day-to-day activities on behalf of various clients, including:
- Gaining an understanding of clients’ business and goals so that targeted traffic is driven to their site.
- Create and manage PPC accounts/campaigns in Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
- Conduct keyword research and create lists of targeted search terms that are relevant to clients’ websites and business.
- Write ad copy.
- Establish bidding strategies based on business goals and targets.
- Provide bid and ad management/optimization on a regular basis to achieve maximum efficiency.
- Analyze PPC campaign results and adjust advertising strategy.
- Manage clients’ budgets and keep PPC campaigns within these budgets.
- Communicate with clients on a regular basis to discuss clients’ expectations/goals, provide consulting, and deliver reports.
- Communicate with team members to share knowledge and help solve problems.
- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.
Requirements:
- Deep knowledge of Search Engine Marketing (SEM) and Pay-Per-Click advertising model.
- 1-2 years experience of successful PPC management.
- Experience with keyword research tools and ability to use these tools to setup/expand PPC campaigns (it includes ability to use keyword matching options and negative keywords).
- Experience with web analytics tools and ability to use analytics data to improve PPC campaigns.
- Ability to follow changes in Paid Search Marketing industry and adjust PPC strategy.
Strong communication skills.
Additional Assets:
- Google AdWords Advertising Professional Certification
- Yahoo! Sponsored Search Ambassador Certification
- Microsoft adExcellence Member Certification
- Membership of recognized SEM organizations (SEMPO, IIMA, etc)
- Experience with advanced bid monitoring and management tools
- General knowledge of Search Engine Optimization and Web Usability Familiarity with analytics tools such as Google Analytics and Omniture Sitecatalyst
Compensation:
Dependent on experience and skills
Location:
Vancouver, Downtown
If you are open-minded, hardworking and talented, we want you on our team.
Please send you resume to resume_im@vkistudios.net or fax it to (604)733-2480.
