Mild Seven

Mild Seven cigarettes are in fact reputedly the third widest smoked cigarette in the world (behind Marlboro and Camel). Manufactured originally in Tokyo, by Japanese Tobacco Inc. as a variant of the popular Seven Stars brand, Mild Seven has been a top seller since its launch in 1977 and enjoys leading positions in Asian markets including South Korea and China. The brand is the second largest cigarette brand in the world. Mild Seven is a premium brand and distributed in over 40 countries.They are now also manufactured under license in Switzerland for the growing European Market. Japan Tobacco was, through Mild seven, the title sponsor for Formula One Season in 1994 and 2006.

Japan Tobacco sales snuffed out by health concerns, higher prices
Tokyo - Japan Tobacco said Monday domestic sales dipped 6.1 percent from a year earlier to 56.4 billion cigarettes in the December quarter, depressed by growing health concerns and rising prices.
read more ...02/09/04

Price Hike Unlikely to Deter Japan's Smokers
TOKYO (Reuters) - A rise in Japan's tobacco tax from Tuesday will fill state coffers but smokers say the higher cost is not enough for them to kick the habit in a country where prices are still among the lowest in the industrialized world.
read more ...07/01/03

Tobacco firm to profit from cancer genes
One of the world's biggest tobacco companies aims to make billions of pounds from the diseases caused by cigarette smoking through deals with biotech companies for the exclusive rights to market future lung cancer vaccines.
read more ...11/12/01

Three tobacco companies prepare marketing curbs ahead of U.N. treaty
Sept. 11 — The three largest multinational tobacco companies, under mounting pressure from governments world-wide, plan to announce Tuesday they will curtail some of their global advertising and marketing practices.
read more ...09/11/01