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InterMedia Outdoors Traffic and Demographic Statistics by Quantcast

 

InterMedia Outdoors Netwo...

9 Sites | 99%  US People from Sites | 3%  US People from Syndicators

Monthly 124.1KUS 139.4KGlobal
  •  

  • Quantified

    Directly Measured Data

  • 14,386

    US network rank

InterMedia Outdoors is the premier outdoor sports-oriented media group in the United States, serving the interests of 80 million devoted sportsmen whenever and wherever they choose to indulge in their passions. Intermedia Outdoors is 15 hunting, fishing and shooting magazines, the market?s leading online/digital network, 200+ episodes of television programming, 2 syndicated radio shows, popular consumer events, an award-winning television production company and one television network ? Sportsman Channel.

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Updated Apr 14, 2012• Next: Apr 15, 2012 by 9AM PDT
Sites US People US People % Global People Global People %
view profile gunsandammo.com (1) 71,186 57.4% 81,897 58.7%
view profile bassfan.com 32,878 26.5% 34,647 24.8%
view profile in-fisherman.com (1) 11,036 8.9% 11,971 8.6%
view profile flyfisherman.com (2) 5,616 4.5% 7,027 5.0%
view profile floridasportsman.com (3) 6,734 5.4% 6,901 4.9%
view profile northamericanwhitetail.c… (1) 506 <1% 547 <1%
view profile shootingtimes.com (1) 121 <1% 121 <1%
view profile rmgameandfish.com (1) 21 <1% 21 <1%
The following Sites have been quantified for less than 7 days. Reach shown is Daily
view profile gameandfishmag.com (1) 0 <1% 0 <1%

9 sites under this Network.

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People from Sites & Syndicators

These percentages usually sum greater than 100% due to overlap in site and syndicated audiences.

Reading Demographic Graphs

1. Index

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

2. Segments are represented with icons. Segments include gender, age, household, income, education and household.

3. Very High Indexes (over 200) are denoted with a plus symbol.

4. Internet Average is represented by the dotted vertical line.


Reading Demographic Graphs

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. Segment refers to the demographic composition attribute.

2. Very High Indexes (over 200) are denoted with a plus symbol.

3. Internet Average is represented by the dotted vertical line.

4. Expand the data to see the numbers which make up the index calculation.

The expanded view shows the percentage composition, the Internet average and the multiple.

1. A Colored Bar indicates that a segment exceeds the Internet average, whereas a gray bar indicates the segment is below the Internet average. Internet average is represented by the dotted vertical line.

2. A Multiple is the percentage of the segment on this site divided by the average of the same segment on the entire Internet.

Example:
80% female segment on site ÷ 32% female internet average = 2.5x

This chart breaks down the site's audience for a demographic. All the segments collectively equal 100%.

As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

1. The Top-Indexing Segment is shown in color.