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IAB Mobile Rising Stars are now part of the Standard Ad Unit Portfolio. |
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Mobile Marketing
Center of Excellence Growing Mobile for Everyone The IAB Mobile Marketing Center of Excellence is charged with driving the growth of the mobile marketing, advertising and media marketplace. Learn more » |
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Check out the Making Measurement Make Sense website, a cross-ecosystem partnership to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms. More Info |
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A New Education Standard for the Digital World 1300+ applicants, 250+ companies participating More Info |
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Through our collaboration and global cooperation, IABs around the world help their members achieve digital dominance. Learn more about our International Webinar Series. More Info |
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Where the Digital World Comes Together
The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. More Info |
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Just the Facts, Please............ New blog post by IAB's Sherrill Mane |
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IAB Releases Online Legislative and Regulatory Tracker New blog post by IAB's Alex Propes |
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IAB Audience Reach Measurement Guidelines 2013 Update |
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IAB Mobile Discrepancies Whitepaper Exploring Common Root Causes |
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Native Advertising is ____________? New blog post by IAB's Peter Minnium |
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Marketer Perceptions of Mobile Advertising New Study by IAB and Ovum |
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Randall Rothenberg Addresses Intellectual Property Protection with Nation’s Lawmakers |
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Understand Programmatic From The Publisher’s Perspective Download PDF and Read Blog Post by IAB’s Carl Kalapesi |
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The Definition of Advertising Has Never Been More Unclear Randall Rothenberg in ADWEEK |
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IAB's Top 8 Digital U.S. Universities By IAB's Michael Theodore |
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IAB Digital Media Sales Kit Tell the story of why digital media is an indispensable part of any marketing plan. Exclusive for IAB Members. |
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| Holiday shoppers say Internet will be their top destination November 1, 2013 |
| Infographic: The fraction-of-a-second lifecycle of a real-time ad buy November 1, 2013 |
| Retailer sees surge in mobile conversions in 2013 November 1, 2013 |
| YouTube may keep bigger slice of TV, movie ad pie November 1, 2013 |
